It is no secret that the Promotional Products industry has received some scrutiny over its environmental impact in the past. In fact, every industry faces challenges when it comes to the global environmental crisis—but, with every challenge, comes opportunity. If the pandemic has taught us anything over the last year, it’s that when life returns… Read More
Over the past few months, the practice of “kitting” has become increasingly popular across a number of industries. As people continue to work from home, and events like graduations and tradeshows are pushed to a virtual format, companies and organizations are sending people custom packages or “kits” that include a variety of products as an… Read More
Studies show that it only takes .05 seconds for someone to form an opinion about your website and ultimately, your business. That’s why having a great online presence is so crucial to your business’s success. But how do you know if your website is doing well? Here are the three biggest questions your visitors will… Read More
For many folks I have spoken with, COVID-19 has drastically changed not only their current situation but also their opportunities for the future. If you find yourself in a situation that may have a significant impact on your future, let me encourage you to spend some of your downtime to research your options to move up… Read More
This blog was originally published in February 2018 but has been updated with more recent content Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results.… Read More
Sustainability has never been more important for companies than right now. Customers are hyper-aware of the products they buy and are always looking to partner with brands that contribute something positive to our world. According to a study done by BusinessWire, “83% of consumers believe it’s important or extremely important for companies to design products… Read More
As I’m writing this, it’s mid-May and like you, I’ve been living in quarantine for the better part of two months. Like me, I’m sure you’re looking for new ways to occupy your time when not working or spending time with your families/quarantine-mates. If you find yourself with some spare time, why not check out… Read More
This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
