When working with a graphic designer, he or she may ask you for your logo, products or other brand imagery in a specific image format. Terms such as vector, raster, .eps, .pdf, .png and many more may come across communications like a new foreign language. What does this file extension mean and why is it… Read More
To what lengths do you go to protect your valuables? Lock your home? Lock your car? Security system and cameras on your home? Alarm system on your car? Many people I know do all the above and more. But they are leaving the door wide open for the biggest thief of all. Who is the… Read More
About a year ago, an article written by Kevin Love, professional basketball player for the Cleveland Cavaliers, brought attention to the stigma that surrounds mental health, specifically in male athletes, but at the end of the article, the power forward reminds us that “mental health isn’t just an athlete thing. What you do for a… Read More
It is no surprise that the price of a product can drives its popularity. However, pricing can also lead to positioning that can win more meaningful sales. What does this mean? Placement and Pricing When an average customer goes to the grocery store to buy a staple like milk, he typically will walk to the… Read More
Earth Day began in 1970 as a modern environmental movement to promote the preservation of the environment by fighting pollution, oil spills, toxic dumps and more. Since then, it has morphed into a global celebration for all things eco-friendly. Promotional product distributors, manufacturers and vendors can all do our part! And since 1 in 3… Read More
Whether it’s an office luncheon or an impromptu get-together with friends, gourmet food gifts and entertainment sets make a great gift. By adding personalization to these products, your brand will be the talk of the party. Keep reading for top food and entertainment picks from Proforma Supplier Partners. Gourmet Food Gifts Please the whole party… Read More
No matter where you are in this business, how much you have accomplished or what level of success you have achieved, there is always a next level. Many of you reading this may have the mental scars and bruises to show for your hard work. For some, those scars and bruises may be piling up… Read More
Technology makes it possible to plug in from anywhere, but it can be hard to create a collaborative environment when working with a remote team. When the people you work with most often don’t share a physical space, effective communication and organization become key. Here are three tips to help overcome the challenges of working… Read More
Health and wellness promotional products will keep your brand healthy. People want these items and continue to use them on a daily basis. Beyond showcasing your brand effectively, they are also practical for the recipient. And that brand awareness will pay off for your company. Proforma picked out some essential health and wellness promo products… Read More
Designed to generate new business, direct mail prospecting campaigns are essential when creating a comprehensive marking plan. Personal and customized, direct mail campaigns are an ideal marketing touch to deliver your message while offering a sample of your work. With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it… Read More
As winter changes to spring, people start to emerge from their abodes and get outside more to enjoy the warmer, sunnier, longer days. And that often means bringing along their favorite animal companion! As people are spending more time with their pets and taking them along on adventures, it means they are spending more money… Read More
Creativity, artistic vision, left brain phenomenon … how intriguing. It may seem as if a privileged few have natural talent, others not so much. However, with a little insight and experimentation anyone determined enough to try can discover new vistas employed in the creative process. For example, a cook may be limited by what’s currently… Read More