A growing number of companies are rolling out their own apps, asking customers to download for either ease of use or to integrate services. The challenge for many of these companies is getting users to agree to terms of service, authorize notifications or grant permissions.
In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More
The third grade was my daughter’s favorite school year, thus far, and she made incredible strides in many regards with her learning and development. She had fantastic teachers who cultivated her love for learning and classmates who made each day filled with fun memories. While she was excited for summer vacation, wrapping up the year… Read More
Business and life can be stressful. Most folks I know work hard to achieve great things in the future. And live with great regrets about past failures. Few of us know how to just enjoy the present, which is all we really have. The past is gone. The future isn’t here yet. The present is… Read More
Did you know that Millennials now make up the largest generation in the U.S. and Canadian labor force? According to Pew Research Center, more than 1 in 3 American workers are millennials. Similarly, the Canadian workforce comprises nearly 37 percent of people in the millennial age group as noted by Statistics Canada. And the good… Read More
In our last post about Emotional Intelligence (EI), we covered what it is, how to recognize it in the people around you, and a few real-life examples of EI in action. Now that we have the basics down, how can we work to develop or strengthen our own EI for more personal and professional success?… Read More
Promotional products are a great way to get your brand out there while creating a meaningful and lasting impression. With so many of us happy to receive a free promotional product it’s no surprise that many, if not all promotional products become a household staple. An industry leader in promotional products Proforma offers a variety… Read More
Every day holds many opportunities for great choices and fresh starts. This spring is a great time to ask yourself, “Sow what?” What are you sowing every day to ensure an awesome harvest in your business and your life? Most amazing things don’t happen overnight. They need time to germinate and grow. Does the farmer expect… Read More
I’ve been teaching LinkedIn sales and marketing techniques and methodologies (and overall social sales strategies) for nearly 10 years now. I’ll be so obvious to state that a lot has changed during this time, but perhaps more importantly, even more has stayed the same. I recently got an email with questions from one of the… Read More
Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
“Emotional Intelligence: The ability to understand the way people feel and react and to use this skill to make good judgements and to avoid or solve problems.” The Cambridge Dictionary What is Emotional Intelligence? The concept of emotional intelligence (EI) started gaining ground in 1995 with a book called Emotional Intelligence: Why It Can Matter… Read More
Consumers are saying, “Bottoms up!” From travel mugs to reusable water bottles and from desktops to gym bags, most people carry some type of drinkware with them during the day. Take advantage of the opportunity to draw attention to your company! Branded Drinkware is Refreshingly Useful Tumblers, mugs, water bottles and any other drinking vessels… Read More