The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company. No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that… Read More
Some business advisors encourage entrepreneurs to have a vision for their business. I agree. And I would encourage you to go much farther. Take some time to close your eyes and envision what your business will look like many years from now. Envision the building. Envision the number of employees. Envision your levels of sales… Read More
With Facebook and Google dominating ad revenue over the past few years, traditional media publishers have been hamstrung from declining participation from advertisers. Some publishing houses that would have funded trade publications in the past may have discontinued or switched to other mediums in order to turn a profit. This leaves people who want to… Read More
Many people seem to go through life satisfied with just being ordinary, okay with just doing okay. But there’s an amazing world and wonderful options available for all of us who are willing to reach for more and go beyond ordinary.
Now that the Halloween festivities are over, I’m welcoming the month of November with open arms and a thankful spirit. I’m thankful for discounted Halloween candy, good health, my nurturing friends and family and Thanksgiving being right around the corner—bring on the helpings of mashed potatoes! As we head into the holidays and the end… Read More
Whether you made a mistake on an order, your supplier made a mistake on an order or your customer just isn’t happy with the product, you’d be hard-pressed to find a distributor that hasn’t received a complaint in their years of business. Here’s the bad news: how you handle a customer complaint can affect the… Read More
Do you see your career as just a job? Just a way of making money? Something that keeps you from doing what you really want to be doing with your life?
The American Entrepreneurial Spirit There are a growing number of Americans who want to become their own boss. Among surveyed high school students, 72 % aspire to start a business, and 61 % would rather be an entrepreneur than an employee after they graduate from college.
Anyone watching a football game can almost instantly recognize which team has the home-field advantage. How? The waves of school colors surrounding the playing field matching those of the players on the field. Rah! Rah! We know being a fan can mean a great deal and the gear those fans wear, from colored socks, temporary… Read More
In today’s competitive landscape, scoping out potential prospects and convincing them to invest in your business requires more strategy than it used to. In order to maximize numbers, Sales Reps are constantly embracing new strategies, techniques, and tools that help them target the right people every time.
Every day we make mistakes—mistakes in business, mistakes in relationships, and mistakes in life. Some people overthink their mistakes. Sometimes overthinking our mistakes can keep us from trying to live our best life today because of mistakes from yesterday.
Your creative team is an integral part of your company. A workhorse that drives new ideas, creative products, gorgeous websites and most importantly, your branding. Whatever makes your company attractive to your clients, your creative team has probably had a hand in. So how do you keep them motivated to give it their all? First,… Read More