Continuing to ask respected industry leaders to share their thoughts on success, I reached out to Paul Bellantone, President and Chief Executive Officer of PPAI®, to share his advice. Thank you, Paul Bellantone, for sharing your advice about financial success with me. In your years of experience in our industry, what do you think the… Read More
Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you. If you’ve ever debated whether or not you should be there, the answer is, YES! Without a doubt, you should. Here are three reasons why you need to be at your next industry… Read More
It seems like every six months, there’s a new marketing platform, medium or strategy we need to familiarize ourselves with if we want to stay on top of digital marketing. While this fast-paced environment is fine for businesses that specialize in digital marketing, the average small business owner doesn’t have the time or resources to… Read More
With the dozens of rules, technicalities and contradictions surrounding punctuation, it can be a headache knowing how and when to use properly. This blog won’t be a 30,000-word lecture about every small rule and detail of written English. It’s a crash course in the big ones surrounding three of the most common (and commonly misused)… Read More
The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company. No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that… Read More
Some business advisors encourage entrepreneurs to have a vision for their business. I agree. And I would encourage you to go much farther. Take some time to close your eyes and envision what your business will look like many years from now. Envision the building. Envision the number of employees. Envision your levels of sales… Read More