It seems like every six months, there’s a new marketing platform, medium or strategy we need to familiarize ourselves with if we want to stay on top of digital marketing. While this fast-paced environment is fine for businesses that specialize in digital marketing, the average small business owner doesn’t have the time or resources to… Read More
It’s curious to me that we are in the “branding business,” yet so many companies seem to have a brand that does not contribute to their success.
With the dozens of rules, technicalities and contradictions surrounding punctuation, it can be a headache knowing how and when to use properly. This blog won’t be a 30,000-word lecture about every small rule and detail of written English. It’s a crash course in the big ones surrounding three of the most common (and commonly misused)… Read More
2020 will be here before we know it, and it’s time to start thinking about which promotional products will be in high demand for the New Year.
No matter what your faith, these words from John Lennon’s song “Happy Xmas (War Is Over)” are an awesome reflection for all of us at this time of the year. Take a few moments and reflect on these words:
The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company. No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that… Read More
Some business advisors encourage entrepreneurs to have a vision for their business. I agree. And I would encourage you to go much farther. Take some time to close your eyes and envision what your business will look like many years from now. Envision the building. Envision the number of employees. Envision your levels of sales… Read More
With Facebook and Google dominating ad revenue over the past few years, traditional media publishers have been hamstrung from declining participation from advertisers. Some publishing houses that would have funded trade publications in the past may have discontinued or switched to other mediums in order to turn a profit. This leaves people who want to… Read More
Many people seem to go through life satisfied with just being ordinary, okay with just doing okay. But there’s an amazing world and wonderful options available for all of us who are willing to reach for more and go beyond ordinary.
Now that the Halloween festivities are over, I’m welcoming the month of November with open arms and a thankful spirit. I’m thankful for discounted Halloween candy, good health, my nurturing friends and family and Thanksgiving being right around the corner—bring on the helpings of mashed potatoes! As we head into the holidays and the end… Read More
Whether you made a mistake on an order, your supplier made a mistake on an order or your customer just isn’t happy with the product, you’d be hard-pressed to find a distributor that hasn’t received a complaint in their years of business. Here’s the bad news: how you handle a customer complaint can affect the… Read More