Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
“Emotional Intelligence: The ability to understand the way people feel and react and to use this skill to make good judgements and to avoid or solve problems.” The Cambridge Dictionary What is Emotional Intelligence? The concept of emotional intelligence (EI) started gaining ground in 1995 with a book called Emotional Intelligence: Why It Can Matter… Read More
Consumers are saying, “Bottoms up!” From travel mugs to reusable water bottles and from desktops to gym bags, most people carry some type of drinkware with them during the day. Take advantage of the opportunity to draw attention to your company! Branded Drinkware is Refreshingly Useful Tumblers, mugs, water bottles and any other drinking vessels… Read More
I talk with lots of people that want to change. Change their income. Change their health. Change their relationships. Change is hard. In fact, change is impossible. You have proven this to yourself over and over again. Most people who want change, want it fast. C’mon – we have fast food, instant coffee, same-day delivery… Read More
Is your social media working for your brand but lacking inspiration and creativity? Focusing on designing content that works for your brand while being engaging and interesting for the target audience may seem like a challenge. Below are three tips for creating killer content on your social media accounts that your audience will want to… Read More
At Proforma, we know the importance of custom branded apparel. From tradeshows to conferences to staff events and more, Proforma provides employees with branded apparel they’re sure to love. As a leader in the print and promo industry, we understand how impactful customized apparel can be to your business. Custom Apparel for Every Occasion! As… Read More
Email marketing is a highly effective tactic to gain attention to your brand. But without an engaging subject line, your email marketing campaign won’t get your very far. Proforma offers these tips to help you craft a subject line that will capture an audience and hopefully increase your open rates. 5 Tips for Email Marketing… Read More
When working with a graphic designer, he or she may ask you for your logo, products or other brand imagery in a specific image format. Terms such as vector, raster, .eps, .pdf, .png and many more may come across communications like a new foreign language. What does this file extension mean and why is it… Read More
To what lengths do you go to protect your valuables? Lock your home? Lock your car? Security system and cameras on your home? Alarm system on your car? Many people I know do all the above and more. But they are leaving the door wide open for the biggest thief of all. Who is the… Read More
About a year ago, an article written by Kevin Love, professional basketball player for the Cleveland Cavaliers, brought attention to the stigma that surrounds mental health, specifically in male athletes, but at the end of the article, the power forward reminds us that “mental health isn’t just an athlete thing. What you do for a… Read More
It is no surprise that the price of a product can drives its popularity. However, pricing can also lead to positioning that can win more meaningful sales. What does this mean? Placement and Pricing When an average customer goes to the grocery store to buy a staple like milk, he typically will walk to the… Read More
Earth Day began in 1970 as a modern environmental movement to promote the preservation of the environment by fighting pollution, oil spills, toxic dumps and more. Since then, it has morphed into a global celebration for all things eco-friendly. Promotional product distributors, manufacturers and vendors can all do our part! And since 1 in 3… Read More