I believe with all my heart that “how” doesn’t matter until you know “why.” The truth is that most folks reading this already know “how” to double their sales and income. The reason they don’t is because they don’t know “why.”
Once we know “why” we do what we do, then the rest is far more simple.
Recently, I found myself feeling a little bored. I worried that driving Proforma from $500 million to its first billion dollar year might not be as much fun as it was growing from zero to $500 million. So I hired an executive consultant to help.
In our first meeting she said that we needed to work on my “big why.” I questioned her. I told her I wanted to know “how.” How to get re-energized. How to get laser focused. She reminded me that “how” doesn’t matter until we know “why.”
Further, she told me that my “big why” was not about money and success. She said that money and success may be a byproduct of my “big why,” but not the focus. I didn’t completely understand, but I trusted her.
So we worked on my “big why.” We had a few meetings and I spent about six hours of private reflection on understanding my “big why.” Why I get up in the morning. Why I was able to grow Proforma to $500 million. And why I would enjoy growing Proforma to its first billion dollar year.
Here’s my “big why”: “I am determined to inspire the relentless pursuit of big dreams, amazing lives and a beautiful world.” That’s who I am down to my toenails. Even if I lost everything, it would still me the essence of who I am.
Now, in touch with my “big why,” I am more excited and focused than ever to drive Proforma to $1 billion and beyond… because I know that in doing so I am truly helping thousands of people pursue their dreams, live amazing lives and make our world a little more beautiful.
I have enjoyed sharing these 11 Keys to Great Success with you. I hope that in some small way they may help you to pursue your dreams, live an amazing life and make your world more beautiful.
Previously, in our “11 Keys to Success” series we discussed:
Key 1: “Add Value”
Key 2: “Find Passion”
Key 3: “Be Extraordinary”
Key 4: “Start Now”
Key 5: “Find Great Mentors”
Key 6: “’Can’t’ is a Four-Letter Word”
Key 7: “Be Accountable”
Key 8: “Major in the Majors”
Key 9: “Understand Accounting and Finance”
Key 10: “Grow Your Sales Skills”
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Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine online.
