11 Keys to Great Success in Life and Business: Key #10 Grow Your Sales Skills

Most of us will never win the big lottery, so we have to go out and earn our success. And, earning success = selling.

In Key #8, I talked about the 4 Pillars of Success, the only four things an Owner can do to create wealth:

1.    Earn new customers
2.    Sell more to your current customers
3.    Hire and manage sales representatives
4.    Buy your competition

All of these wealth-building activities are basically selling activities: selling customers, selling employees, selling acquisition prospects.

However, many Owners I speak with seem to want to get out of sales and into managing their business. But before you know it, they are behind their desk most of the day not doing any of the four wealth-building activities.

You know the old saying, “use it or lose it.” Let me encourage you to not just use it, but to also continuously perfect and practice your selling skills. There are tons of amazing sales training videos available for FREE online. Just go to YouTube and search for “sales training”. There are literally millions of dollars’ worth of amazing sales training tools available for free.

I encourage you to grow your sales skills daily using the following tips:

1.    Spend at least 15 minutes a day (preferably during non-selling hours) watching a video about sales skills
2.    Actively engage in at least one of the four pillars once a day
3.    Treat everyone you encounter as if they were a million dollar prospect
4.    Have a goal to earn one referral a day, no matter what it takes

2016 can be an amazing year for you. It all relies on your sales skills. Keep growing!

Previously, in our “11 Keys to Success” series we discussed:
Key 1: “Add Value”
Key 2: “Find Passion”
Key 3: “Be Extraordinary”
Key 4: “Start Now”
Key 5: “Find Great Mentors”
Key 6: “’Can’t’ is a Four-Letter Word”
Key 7: “Be Accountable”
Key 8: “Major in the Majors”
Key 9: “Understand Accounting and Finance”

Stay tuned next time for the 10th key to achieving great success in life and business.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine online.

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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