11 Keys to Great Success in Life and Business: Key #2 Find Your Passion

Key #2: Find Your Passion
Do what you love and love what you do and you will never work another day in your life.

If you read about people who have experienced massive success you will find that they were passionate about their pursuit. I talk with many people who seem to not only have lost the passion for what they do, but also seem to be “burned out.” There are two significant challenges that cause people to burn out.

First, they are peddling products or services instead of selling solutions. People who peddle products sell by quoting prices. People who sell solutions can name their price. After a while most people who see themselves as peddlers, maybe competing with lower prices from internet providers or other competitors, are not proud of what they do and experience burn out. People who see themselves, and are seen by their clients, as true providers of value and solutions are loved by their clients, proud of what they do and love their business.

Second, they are doing the wrong stuff. They have become trapped in doing the stuff that makes them crazy… not wealthy. There are many tedious details in business. Focusing on these details will not make people wealthy or help your business grow. These details will make people crazy… burned out. Learn to delegate or outsource the activities that are helping your sales increase, so you can find your path to building wealth for yourself, your business, your family and your legacy.

To find your passion in business, find your path to selling solutions, not products or services, and focus on wealth building activities. Then you will love what you do and never work another day in your life.

Key #1: “Add Value.” The first of our 11 keys to great success was “Add Value.” Click here to read more and stay tuned for the next key to achieving great success in life and business: being extraordinary.

Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine online.

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.


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