11 Keys to Great Success in Life and Business: Key #1 Add Value

There are many common keys to success in building a great business and building a great life. Over the next several weeks I will focus on the 11 keys to accomplishing both.

Key #1: Add Value
In business this is a simple concept. Your customers don’t just want products. They want value. No one ever ordered a pen, business card or any of the other millions of products out there for the sake of having the product. They wanted those products to provide value. Find the real value they are seeking from using the products you sell and you will maximize your success. The same is true in your personal life. If you take time to truly understand your friends and meet their needs, you will have great friends for life.

Seems simple enough, right? However, it seems many folks rarely learn how to really understand the value that their customers and friends need.

If you really want to add value to your customers and friends here’s a simple rule. No one ever discovered the value their customers and friends were seeking by talking. That’s right. It’s only through careful LISTENING that you can learn the real value your customers and friends are seeking.

A wise friend once told me that God gave us two ears and one mouth because we should listen twice as much as we talk.

Until next time when we talk about your passion… let me encourage you to spend time practicing LISTENING to your customers and friends and find out how you can add some real value to your relationships.


Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine online.

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.


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