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3 Types of Business Plans: Which Do You Have? Part 2

In my last article, I wrote about the first type of business plan, which is really having no plan at all. The sad fact is that more than 90 percent of business owners and sales representatives have no real plan for their businesses or their lives.

The second of the three types of plans is what I call a “predictable plan.” A predictable plan plots out basic predictable goals.

Typically, a predictable plan includes mostly predictable strategies and tactics. A plan that only calls for 5 percent growth is a predictable plan. The goal is basic, and the plans to accomplish the goal usually are basic, too.

The good news is that a predictable plan is at least a plan. It’s much better than no plan at all. The fact, however, is that a predictable plan usually does not harness all the capabilities and capacities of the business or person.

The third type of plan is a “big dream.” It’s a fantasy; something that you might even hesitate to share with others for fear of ridicule. But big dreams can come true. Fantasies can become reality.

Walt Disney had a fantasy to build amusement parks where families could have amazing times for generations. Bill Gates had a fantasy to provide virtually all the software for the coming widespread adoption of personal computers he foresaw. Mark Zuckerberg had a fantasy of an entire world connecting on Facebook. My guess is that there were many people who may have laughed at them when they had their initial fantasies. But no one’s laughing now.

It’s the same for you. You are within an hour’s drive of $250 million to $2 billion in promotional product, printing and custom packaging sales. And there’s no law that says you cannot get it all. $250 million to $2 billion. Why not have a big dream? A huge fantasy? It’s no more difficult to have a big dream than a small one.

Most people go through life dealing with the tyranny of the urgent, dashing from one urgent issue to another. The fact is that so many people are so busy dashing, majoring in the minors, that their lives will be summed up by dashes. A dash on their tombstones between the day they were born and the day they died.

Let me encourage you to take a break from the dashing. Take a break and think about what a big dream could be for you, your family and your legacy. What huge fantasy would you like to achieve in your lifetime?

Big dreams are free. So are huge fantasies. But neither will happen in your life until you decide to make them happen.

In my next and final article on this topic, I will discuss how to create a great plan to build an amazing business and life. Until then, dream big.
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Read past articles in Greg’s Million Dollar Mindset at Promo Marketing Magazine

Greg Muzzillo, Founder of Proforma

AboutGreg Muzzillo, Founder of Proforma

Greg Muzzillo started Proforma as an industry distributor in 1978. The company grew quickly and in the early 1980s Proforma was recognized for three consecutive years on Inc. magazine’s list of the 500 fastest growing companies in North America. In the late 1980’s Proforma introduced its membership program to enable distributors to retain their business ownership and independence, and to share in sales and marketing resources, purchasing power with industry suppliers, one back office including all billing, accounting, vendor payments, cash flow, computer systems and more. Today Proforma has more than 750 members with over $500 million in sales. Proforma has over 100 members in its Million Dollar Club and more than 40 members in its Multi-Million Dollar Club (With sales ranging from $2 million to over $26 million). In 2014, eight Proforma members were named to Inc. magazine’s Inc. 5000 List of the 5000 Fastest Growing Companies.

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