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Are you banging your head against a desk because your job posting isn’t generating the results you hoped for? Here are 5 tips you should consider when writing a job posting.
1. Job Title and Keywords
“Sales Superstar” may sound like a great job title, but it’s also a great way to get pushed to the end of search results. When job seekers are searching for jobs, they will use consistent search terms. It may not be exciting, but “Sales Representative” will produce more candidates than “Sales Superstar” and you’ll appear sooner in search results. Use common keywords to get the best visibility and results.
2. “Easy on the Eyes”
You want your job posting to be attractive and stand out from the rest. Be sure to include your company’s logo and use bullets instead of long sentences when listing out factors such as requirements, skills and responsibilities.
3. Clear Expectations
Be sure to list any potential deal breakers. If you’re not paying a base salary, you will want to mention that you are offering a draw or simply paying straight commission. Some people are familiar with straight commission roles but others may not be. This is a potential deal breaker for a lot of people. Be clear and up front with job seekers by including that detail in the posting so you aren’t wasting anyone’s time.
4. Keep it Short
The average job seeker spends fewer than 30 seconds reviewing a job posting. Keep your posting brief by highlighting only the most important information. You should list 3-5 responsibilities or competencies someone would need to have to be successful in that job, and list the basics in terms of education and experience. As for the word count, keep your posting under 1,000 words.
5. “Real Estate Rule”
Location is everything. Put the most important information near the top of the posting. The most interesting content should be at the top so it can capture the candidate’s attention and compel them to continue reading.
Stay tuned; my next blog will go into 5 things you shouldn’t do when posting a job.
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