With more than 35 years of experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. Proforma has received numerous awards and recognition as one of the top five largest companies in our industry as a leading provider of:
- Promotional products
- Printing services
- Business documents
- eCommerce solutions
- Multimedia services
- Total project management
Our mission is focused:
- To enhance and simplify the delivery of our products and services.
- To be bigger, better, faster and smarter.
- To provide you with more control, improved productivity and increased profitability.
Proforma is the One Source with Infinite Resources to meet all your graphic communications needs.
Proforma Locations
Proforma serves more than 50,000 clients through over 500 member offices in the United States and Canada. With offices within an hour’s drive of most North American population centers, Proforma can provide national-level support and service while maintaining close, “hometown” relationships with our clients.
Contact us to find a Proforma location near you.
Proforma’s History & Recognition
Gregory P. Muzzillo founded Proforma in 1978 with a college friend. Within one year, the business they started with $200 saw its sales grow to $250,000 and their clients expand to over 300. By 1982, sales reached $1 million and Proforma was named in successive years to Inc. Magazine’s 500 Fastest Growing Companies – the only company in the business forms industry to make the list twice.
To continue Proforma’s rapid growth, Muzzillo looked to alternate routes. In 1986, he developed the Proforma franchise model – a network of independent distributors working together to build marketing clout and strong supplier relationships. This model proved successful, as Proforma, now in its fourth decade, has grown to a $400 million dollar organization.
Proforma Milestones:
| 1978 | Proforma founded |
| 1980 | Sales exceed $1 million dollars |
| 1986 | National expansion begins via franchising |
| 1988 | Owner Advisory Council formed First annual Convention and Family Reunion |
| 1991 | Proforma expands into Canada |
| 1994 | Products and services now include promotional products |
| 1995 | Proforma introduces ProSource “online” catalog |
| 1996 | Proforma moves into the state-of-the-art World Support Center in Cleveland, Ohio Fred DeLuca, Founder & CEO of Subway, invests in Proforma |
| 1999 | Launch of proforma.com and franchise portal sites Products and services now include eCommerce Proforma grows to over 400 offices |
| 2000 | Proforma grows to over 500 offices |
| 2001 | Vera Muzzillo joins Proforma as Co-CEO |
| 2002 | Proforma network sales exceed $200 million dollars |
| 2003 | Proforma celebrates its 25th anniversary Introduction of the proprietary WIN Success System eCommerce Department breaks $3 million in sales Launch of the award-winning More & Better Appointments: The Six Senses self-promotion campaign |
| 2004 | Proforma grows to over 650 offices Launch of Exclusive Products programs in conjunction with key manufacturers Products and services now include multimedia |
| 2005 | North American Major Accounts [NAMA] program developed to better identify and service larger national accounts |
| 2006 | Proforma serves 260 NAMA accounts PROecom created through strategic alliance with four51 eCommerce Department breaks $5 million in sales |
| 2007 | Proforma enters a partnership with RR Donnelley for forms, labels, stickers, etc. Project Frontier evaluates and enhances technology to become state-of-the-art eCommerce Department breaks $10 million in sales Launch of first Eco-Friendly Catalog featuring “green” print and promotional items; the catalog design – which called for printing on recycled paper with soy-based inks and bound with recycled staples – wins an American Inhouse Design Award |
| 2008 | Virtual Assistant program helps franchises by taking over many back-office duties Proforma serves 400 NAMA accounts eCommerce Department breaks $16 million in sales Based on customer and network feedback, Proforma launches its Rebranding Initiative Proforma creates two additional More & Better Appointment self-promotion campaigns: PROecom and It’s Only Natural, the latter of which goes on to win an American Inhouse Design Award Proforma network sales exceed $300 million dollars |
| 2009 | Vera Muzzillo named CEO, Greg Muzzillo remains as Founder |
| 2010 | Greg and Vera Muzzillo Named “People of the Year” by Counselor Magazine |
| 2011 | The ProVantage Business Development Tools are launched. The program offers a variety of sales tools based on Proforma Owners level of sales and their specific needs for growing their businesses |
| 2012 | Proforma recognized as Top 10 “Best Place to Work” by Counselor Magazine |
| 2013 | Proforma becomes a certified woman-owned business by the National Women Business Owners Corporation (NWBOC) |
| 2014 | Vera Muzzillo named one of the Top 24 Women in Franchising by Franchise Update magazine Proforma Achieves Record $40 Million Sales Month |
Today, Muzzillo with his wife and CEO, Vera Muzzillo, lead the charge in creating the state-of-the art marketing, technology and business development initiatives that have kept Proforma a step ahead of their competitors.
By providing new technologies to their member network and business support groups, Proforma has managed to create the right amount of business savvy to maintain a profitable distributorship.