One of the more trendy buzzwords in business in the past year has been “responsive.” As it relates to technology, the discussion centers around responsive web design (RWD). RWD is an approach to building websites that provides an optimal viewing experience across multiple devices – from desktop computers to a trusty iPhone. Google made RWD… Read More
Author: Bill Petrie
Personal Networking Strategies in a Digital Age
Building a strong and viable network is something every business professional understands as critical to long term success. The advent of social media platforms and other technologies provides the ability to reach out to virtually anyone to grow that network. While that access has made it easy to rapidly build the network, it has eroded… Read More
The Power of Storytelling
From the first day of training, salespeople have it drilled into their brains: share the features, but emphasize the benefits. As clients will always focus on how the sales transaction will enrich them personally, this is sound advice. More often than not, however, the delivery of those benefits is in the form of a bullet… Read More
Living in Your Pipeline
If you’ve been in sales for longer than a week, you have heard someone – a manager, co-worker, or accountability partner – stress the importance of building an active sales pipeline. Even so, many sales professionals look at building and maintaining a pipeline as a “non-sales activity” not critical to their growth. It’s time to… Read More
Taking the “Blah” Out of Blogging
Digital client engagement has evolved to the point where there are so many tools it’s not only hard to know where to start, but also to know where to focus the resources necessary to achieve results. This generally leads to frustration or, even worse, inaction. Today’s business environment is far too competitive to ignore that… Read More
Proactive Path to Client Relationships
The other day I was chatting with a friend who happens to be in the market for a new job. During our discussion, we were discussing strategies on how best to market him with his target companies. As usually happens in cases like this, it got me thinking about the importance of being proactive. Being… Read More
Project Planning Basics; Stick with Plan A!
When I hear someone planning an idea that energizes them, then they go on to share a backup plan “just in case” their original plan fails, I fully expect them to settle for plan B. On many levels, this is disappointing because in almost every instance, plan A is the better option. That’s why it’s… Read More
Life’s Not Fair
I have a really good friend who has had a rough go of it over the past year or so. Without getting into details or betraying his confidence, he has dealt with significant personal, professional, and financial issues – sometimes all at once. At one point, I said to him in an exasperated tone, “It… Read More
The Problem with Free
Over the past two years, my wife and I have been trying to instill the value of money in our 12 year old twin boys by having them save and pay for some of the things that they want: high-end headphones, MP3 players, and even sports jerseys. It is truly amazing how differently they treat… Read More