It’s cheaper and easier to get into eCommerce than ever before. It’s also becoming the preferred method of shopping for consumers. Over the holiday, shoppers opted to buy online rather than fight the crowds in brick-and-mortar stores. Analytics research firm RetailNext reported overall sales up over twenty percent online at 1.73 billion during Thanksgiving while… Read More
Author: Christopher Range
Christopher Range started with Proforma in October of 2009. His primary areas of expertise are e-commerce, marketing, management and training with interests in consumer products. Chris has lead the development of hundreds of successful stores for many Fortune 5,000 companies. He is also highly experienced in webex demonstrations and site management training.
Chris graduated with a Bachelor’s of Science in Business from Miami University in Oxford, Ohio. When he’s not writing a blog article, he can be found kayaking, mountain biking or watching college football on Saturdays. Go Bucks!
5 Packaging Design Tips to Make Your Product Standout
Making your product standout on the shelf is not an easy task. According to the Food Marketing Institute there are over 40,000 different products in the average supermarket. This $600 billion industry relies on consumers, manufacturers, distributors… and graphic designers. The form, clarity, creativity, authenticity, and originality of the packaging play an important role in… Read More
7 Great Sales Demonstration Techniques
The opening of an extraordinary sales demonstration is similar in a way to the opening scene of the movie Jurassic Park. In a Jeep, the doctors are being shown a tour of the theme park by Hammond. In shock and amazement, their jaws drop as they all see a Brachiosaurus. It’s a great moment. \While… Read More
5 Helpful Tips for Building a Relationship with New Clients
If you asked a hundred sales people their best tips on closing a sale, you will invariably get a plethora of different responses. The truth is there are a lot of different sales techniques and styles. Often the inability to get a sale is merely a symptom. The potential client appreciates the presentation and marketing… Read More
5 Tips for ‘SMART’ Goal Setting
Have you recently thought about setting goals for the future? Goal setting is something we often hear or think about, but actually very few people sit down and articulate the things they want to achieve. If you want to succeed, you need to set goals. In addition to providing focus and direction, this will provide… Read More
7 Tips for Staying Healthy During the Holidays
The holiday season is upon us and that means festive parties, happy hours and New Year’s celebrations. While this “eating season” means fantastic food and drink, it’s important to not lose focus on your health and fitness in between all the parties. As I recently set some new fitness goals, join in me in the… Read More
4 Simple Steps to Keep Your Customers Happy
Did you know it costs five times as much to attract a new customer than to keep an existing one? Your customers are your biggest assets. Don’t give them a reason to leave. Customer loyalty should be your ultimate goal, but it cannot be accomplished if they aren’t happy. Are you doing everything you can… Read More
5 Traditions That Make Summer the Best
Summer has finally arrived! The weather is warm, the sun is shining, the grass is growing, and it’s time to get outdoors. The change in season gave me time to think about favorite summertime traditions and memories. Baseball Games – Summer means baseball! It’s hard to match the sights and sounds of a baseball game… Read More
Building Rapport: 7 Steps to Starting a Great Relationship
Building rapport is about making a two-way connection between people. Essentially, it is the foundation for any relationship. Always keep in mind that rapport-building is never about you, it’s always about them. Here are 7 easy steps to start building rapport with a new client. 1. Remember people’s names: “Remember that a man’s name is… Read More
10 Tips to Jumpstart Your Productivity
Looking to increase your productivity? Of course, we all are looking to get the most out of each day. In today’s world, we are busier than we have ever been before. While we have more technology tools that streamline our lives, we seem to have more and more to do and less time to do. … Read More
5 Tips for Text Message Marketing
Today’s consumers are mobile, with 91% of Americans in reach of a mobile device at all times. Consumers are sending and receiving messages of all types. Marketers are recognizing this pattern and turning frequently to text messaging as an efficient medium for communicating with existing customers and prospects. However, unlike phone calls, the rules of… Read More
5 Steps to Create Brand Loyalty
Apple, Starbucks, Amazon, Harley-Davidson, Oprah, Ritz-Carlton, Jimmy Buffett, Southwest Airlines and Trader Joe’s… Many marketers dream that their brand or product will be as successful as these industry giants. These ‘cult’ brands are so popular one can argue they don’t need to advertise thanks to the consumer’s brand loyalty. Many have tried before, most have… Read More