Anyone watching a football game can almost instantly recognize which team has the home-field advantage. How? The waves of school colors surrounding the playing field matching those of the players on the field. Rah! Rah! We know being a fan can mean a great deal and the gear those fans wear, from colored socks, temporary… Read More
These days, if you’re surfing the internet for anything pop culture-related, you’re bound to come across people dressed as characters from Star Trek, stormtroopers from Star Wars or any one of the superheroes flying around movie theaters. Known as “cosplay”, this is just one aspect of the much bigger phenomenon of fandom that has gripped… Read More
A growing number of companies are rolling out their own apps, asking customers to download for either ease of use or to integrate services. The challenge for many of these companies is getting users to agree to terms of service, authorize notifications or grant permissions.
It is no surprise that the price of a product can drives its popularity. However, pricing can also lead to positioning that can win more meaningful sales. What does this mean? Placement and Pricing When an average customer goes to the grocery store to buy a staple like milk, he typically will walk to the… Read More
Creativity, artistic vision, left brain phenomenon … how intriguing. It may seem as if a privileged few have natural talent, others not so much. However, with a little insight and experimentation anyone determined enough to try can discover new vistas employed in the creative process. For example, a cook may be limited by what’s currently… Read More
What constitutes a memory maker? This is something companies have to consider when meeting customers, clients, suppliers and even potential employees. Do they need something tangible like a pen, coffee cup or T-shirt to remember you? Some companies repeatedly distribute these types of products to remain visible and relevant in the minds of clients and… Read More
Errors will occur. Take advantage of them by creating opportunities. Although buyers and sellers take great care to specify products being ordered, manufactured and shipped, any seasoned professional in this industry will agree there’s considerable room for error. Even when colors, sizes and relevant components of a product are checked again and again, mistakes happen…. Read More
The manufacturing process is often much more complex than an end user would ever dream. If you’ve seen photographs of a shipyard full of containers, or watched a port where one of those huge vessels unloads them, you were likely in awe. Now if that scene is somewhere between an Indonesian farmer harvesting silk, an… Read More