Direct-Mail Marketing Checklist

It’s no secret that most marketers are relying heavily on digital marketing efforts, namely social media, to land new business. It can be somewhat simple to identify individuals that could be potential customers due to the semi-transparent nature of social media sites like Twitter and LinkedIn, and most importantly, it’s safe from a monetary standpoint… Read More

Marketing Tips and Tricks From Years Past

As the saying goes, old habits die hard. This is somewhat odd considering that habits of our predecessors included using the phone and sending letters instead of email, and making in-person drop-ins instead of large scale marketing campaigns. While it’s understandable that many of today’s conveniences simply weren’t available to those who came before us,… Read More