Have you ever worked for a company where it feels like every department is on a different page, working toward different objectives without a care in the world of what everyone else is doing? If so, your job probably felt pretty disjointed from the rest of the company. A lack of internal communications can make it… Read More
Author: Elizabeth Toth
The Journey
As I sit down to write my blog, I often have a pretty clear direction of where I want it to go. I know what key points I want to hit and I know how I want to leave the audience feeling. But as I begin to write, that clear direction dissipates, my mind travels… Read More
Marketing Trends for 2018
With just a short time left in the year, it’s time to set your sights on marketing planning for 2018 (if you haven’t already started) and decide where you’re going to focus your efforts for the year. Content marketing is stronger than ever and continues to grow as one of the leading strategies marketers invest… Read More
Content Creation: What to Do When You Don’t Know What to Do
A few weeks ago I attended Content Marketing World (CMW) in Cleveland, Ohio. As a writer at heart, I was thrilled at the opportunity to attend so many sessions on content creation hosted by some of the industry’s greatest. At CMW, I learned that while it’s easy to get stuck in a rut, finding what… Read More
Turn a Negative Review into a Positive Experience
What’s your first reaction when receiving negative feedback? It could be a bad Yelp review for your newly opened restaurant, a list of things done wrong during your annual review, or a less than satisfied employee on Glassdoor. Regardless of the medium, negative reviews and feedback are a part of a professional career for everyone.… Read More
Do You Know Your Audience?
A few months ago I wrote about the importance of taking your audience’s demographics into consideration when selecting promotional products. Whether you’re looking at where they live, how old they are or what they do in their free time, having the data to back up your ideas is essential to a successful campaign. Similarly, identifying… Read More
Improve your LinkedIn Profile in Six Steps
Whether you’re looking to land that next big prospect or excited to jump back into the job market, LinkedIn can be a useful tool for prospecting customers or landing a dream job. While it’s easy to set up a basic LinkedIn profile, in order to truly shine, there are a few steps you need to take… Read More
Crisis Management: Dealing with a Crisis
In my last blog article, I shared the importance of identifying a crisis, particularly on social media, and how to gain a better understanding of whether or not you’re in a crisis. Once you’ve determined that you are indeed facing a crisis, the next step in your plan needs to be effectively addressing and dealing… Read More
Crisis Management in Social Media: Identifying a Crisis
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
Multitasking is not for the Weak
The argument for multitasking goes back and forth. Some claim they are experts at managing multiple tasks at once, others attest that true multitasking is not possible and encourage focus on only one task at a time. No matter which end of the spectrum you fall, the fact of the matter is we all must… Read More
Demographics Matter When it comes to Promo
Although marketers get the reputation for being creative minds, doodling on papers and spacing off in meetings, what many fail to realize is the importance of data, statistics and numbers to do our job effectively. Although we may be creative minds at heart, we also know that in order to be successful, we need data… Read More
Have You Thanked Your Contacts Recently?
As we prepare to enter the final month of 2016, it’s time to ask yourself, have you thanked your contacts recently? Whether a business associate went out of his or her way to make a project run smoothly, you’d like to wish your best customers happy holidays or thank your employees for giving it their… Read More