Driving is tedious. My commute is about 30 minutes which isn’t terribly long, but it can certainly still get tiresome. At first I enjoyed my uninterrupted hour of jamming out in my car going to and from work, but after a while I got really tired of listening to the same bands and the same… Read More
Author: Emily Bower
Create Social Content Like a Pro Part II
This is part two of the two part blog post, “Tools to Help you Create Social Content Like a Pro.” Last week I highlighted Canva and Fotor, two websites that can be used for photo editing and graphic creation. This week I will be highlighting Hootsuite and Grammarly. Hootsuite – Hootsuite is probably the biggest… Read More
Create Social Content Like a Pro Part I
Running a social media page for your business can seem like a real challenge at times. With social media becoming ever more sophisticated it can sometimes feel like if you don’t have advanced degrees in graphic design, English and marketing you’re already behind the game. This blog post will be a two part series that… Read More
Getting into the Habit of your Habit
Like most everything, there are good and bad habits. There’re a lot of habits we all (hopefully) have, like brushing our teeth, washing our hands, exercising (…maybe not that one). And I’m certain there’re habits we all wish we had like going to bed earlier every night, walking every day or being more productive at… Read More
What Facebook’s ‘Algorithm Overhaul’ Means for Your Business’s Facebook Page
Last week Facebook announced that they will be overhauling their entire algorithm that decides what goes on any given user’s newsfeed. The social network has decided it needs to go back to its roots of being exactly that, a social network. According to the New York Times, this means that users can now expect to… Read More
Attention is the New Currency: Storytelling
This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out… Read More
Attention is the New Currency: Think Differently
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More
5 Ways to Express Gratitude to Your Coworkers
Before I started interning at Proforma I was heavily involved with the Department of Residence Life and Housing at my university. While I learned many things from the various positions I held within this department, one of the most valuable things I learned was the importance of recognition. Residence Life and Housing loved recognition. They… Read More