To shout it from the rooftops, you have to be clear and on-point with what’s being promoted. Promotional marketing is the reflection of a brand and its characteristics. So whether promoting your company or a specific product, the delivery of the message is just as key as the message itself. You may wonder, ‘how important… Read More
Author: Glenda McCarthy-Gaspar
Glenda McCarthy-Gaspar, 15+ years sales and marketing experience.
After serving in various sales and marketing roles for some of Canada’s largest corporations, Glenda followed her entrepreneurial dream and started her own business in 2008.
By 2011, Glenda earned her BASI (Bachelor of Advertising Specialty Information) designation. Also in 2011 she made the decision to join Proforma, the largest print, promotional and graphic communications company in North America in hopes of taking business growth to a new level. That decision paid off and has resulted in her winning numerous business awards for excellence and has achieved million dollar sales by 2014.
Glenda has recently obtained her Inbound Marketing Certification to help her clients meet the demands of the digital world.
Recognition in the Workplace
The age old saying of catching more flies with honey than vinegar has no better use than in the workplace. When it comes to setting the conditions for an employee to do their job (and do it well), an employee recognition programs can quickly and economically dispense the so-called productivity honey your company may desperately need.… Read More
Brand Awareness: Creating the Most Effective Content
What kind of content is most effective for prospects in the AWARENESS stage of the funnel? If your goal is to get more traffic to your website and grow your sales funnel, think of ‘great content’ as the ‘magnet’ that is going to draw them in. Content and offers that your prospects need, want and… Read More
3 Ways to Gain Stronger Brand Control
In the business world, your brand is everything. Its meaning stretches far beyond showcasing your company name and logo. The brand that you create allows the public to know what you stand for and provide, and in order for it to be effective it almost needs to exude its own personality. After all, the more… Read More
Marketing Collateral Management Program
Creating powerful marketing materials is a key to sculpting your brand’s image to reflect what you intend it to, but doing so is much easier said than done. When you consider the time it takes to manually budget finances, place the orders for the materials, and record/track the shipment information, managing this process while trying… Read More
Part 2: The Evolving World of Inbound Marketing Strategy
Inbound Marketing Strategy refers to the promotional activities that generate traffic to a website or landing page. Inbound is likened to marketing with a magnet. Inbound marketers create interesting, relevant content that draws customers towards the brand. This is the opposite of outbound marketing, where the brand has to ‘push’ out to the customers; think… Read More
Part 1: Inbound Marketing Basics
Inbound marketing is one of today’s most effective ways to convert strangers into customers and promoters of your business. Since 2006, inbound marketing has been carving a niche for itself among online promotional campaigns. It is a breath of fresh air after years of mundane outbound methods of buying email lists, buying ads, and praying… Read More
Awesome Tricks to Create Highly Shareable Graphic Designs on Social Media
In the fast paced 21st century, judgments and decisions are made in split seconds online. Images, particularly those that are engaging and interactive are an effective means to capture a viewer’s attention much quicker than text alone. As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes… Read More
The 5 Commandments of a Successful Email Marketing Campaign
Email marketing is broadly defined as emails sent to current or potential customers in the interest of a business in order to encourage growth. It involves making use of emails to send ads or confirmations, build loyalty and trust, solicit sales or donations, and to increase brand awareness. With the over saturation of inboxes across… Read More
9 Simple Tips to Tighten Up Social Media Channels
Whether you work for a small business or are the community manager for a large corporation executing social media strategy, you are likely managing several social media profiles across multiple channels. With so much activity on the go, here are nine ways that you can squeeze the most juice from Facebook, LinkedIn, Pinterest, Instagram and… Read More
Online Company Store Program Considerations
PLANNING AN ON-LINE COMPANY STORE? Brand awareness is a customers’ ability to recall and recognize the brand, the logo and the advertisements. It is of critical importance in competitive situations. In most cases, consumers do not want to go with an unknown brand. For most companies the goal is to have “Top-of-Mind” awareness. Think of… Read More
An Online Company Store Manages Marketing Assets!
Most often eCommerce is thought of as a purchasing platform for companies that sell their products either B2B or B2C. But have you considered how eCommerce could be used internally? This blog will help define online company stores and why they may be important to your company. Imagine your entire team, regardless of geography or… Read More