Before the dawn of man… (the early ’90s) I remember when I got my first e-mail address. It was through my college back in the early days of the “information superhighway”. My address was “s” (for student) and then my student number followed by “@ysu.edu”. (Go Penguins!) E-mail was relatively new and I remember explaining… Read More
Author: Jason Roach
Jason C. Roach has been creating stuff and things since birth. OK, maybe not since birth, but he probably got started soon after. Since joining the team at Proforma in 2012, he has worked on a wide variety of creative projects including print design, e-mail design, coding and implementation, website design, coding and implementation and the occasional video editing project. He lives in Cuyahoga Falls, OH where keeps busy hiking, exploring and cheering for his niece and nephew in all that they do.
A Hot Take on Creative Problem-Solving
Like many of you I have a daily routine when I get to work every morning. After putting my laptop in the dock, turning it on and getting caught up on any urgent e-mails or voice mail messages that might have come in overnight, I usually like to accomplish one or two things before heading… Read More
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
7 Ways To Win At Make Real-Time Marketing
Here in northeast Ohio, we’re still celebrating our Cavs victory over the Golden State Warriors in the NBA finals. I know it was several weeks ago, but give us a break, it’s been a while since we’ve been able to celebrate a national championship. But before over a million people flooded downtown Cleveland for the… Read More
What Marching Band Taught Us About Branding
It was the fall of my senior year in high school when our marching band was requested to perform at a very important event. On short notice, we loaded all our gear on to buses and took off for a nearby regional airport. Upon arrival, our buses and the members of the band were searched… Read More
Create Consistent Tone For Your Brand Messaging
I was passing some time recently by looking at my phone and noticed that my App Store icon had the little red circle with a number, the universal symbol that some of my apps had been updated. Always excited to have the most recent versions of my software, I began the process. Most people probably… Read More
Identifying the Busy vs. Time Constrained Approach to Work and Life
I remember a scene in one of my favorite works of fiction. The protagonist and antagonist, after much drama, action and suspense, have been brought together near the finale of the work. The antagonist goes about his business, performing seemingly menial tasks on his way to execute his master plan while the protagonist is separated… Read More
5 Steps to Putting Yourself in a Creative Mood
Many years ago, I had a job interview where the first question one of the interviewers asked, after all the standard greetings and introductions, was, “It says here on your resume, that you’re ‘creative’, how do you be creative?” I admit to being a bit taken aback. How do you be creative? You just sort… Read More