No matter what time of year it is, we all want to stay ahead of our goals by planning for upcoming events and programs. And if we are in sales or have clients that we service throughout the year, scheduling conflicts can make it difficult to position our business when we are juggling both client… Read More
Author: Janet Cannata
Win By Breaking Communication Barriers
Have you ever been pulled into a team meeting to discuss a project and while the objectives are laid out and everyone leaves with an assignment, there is still some confusion as to each individual role? Before you know it, the team must meet again because some employees interpreted their task differently or the message… Read More
Integrity Begins with Walking the Talk
Have you ever been in a meeting where everyone was told to silence their phone, yet there were a few who decided that giving full attention to the meeting wasn’t a priority and they continuously glance at their phones? Or is there a co-worker who adheres to a different standard of rules than those communicated… Read More
Readjust Your Mental Focus for a Successful 2017
As we begin a new year, it’s time to step back for a few moments and reflect on what was amazing about the previous year and what didn’t go as planned. In many ways, we often think we have full control of the forces around us and yet we really only have partial control. Our… Read More
Unexpected surprises can make someone’s day
Unexpected gifts can always brighten someone’s day and this time of year is the perfect opportunity to show your appreciation for their kindness. Whether it’s the mailman who drops off your packages daily or the friendly cashier at your local bank, a gift is a small gesture in seeing that you receive ongoing customer service… Read More
Specialty Promotional Products Can Leave Lasting Impressions
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region representing the average number of promotional items owned by individuals ranging from eight to 11 products. On the other hand, coming from my industry means… Read More
Printed Products Carry Strong Brand Messaging
Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are many advantages to creating marketing campaigns that carry brand identity and positioning on all supporting materials. From branded promotional products… Read More
Rake Up New Business with the Right Touch Points
This time of year evokes many memories for most of us, from the start of a beautiful new season of outdoor color to cheering on our favorite football team. We can all feel the energy that surrounds us as we prepare for the bounty of the season and all the fun things we have planned,… Read More