When working with a graphic designer, he or she may ask you for your logo, products or other brand imagery in a specific image format. Terms such as vector, raster, .eps, .pdf, .png and many more may come across communications like a new foreign language. What does this file extension mean and why is it… Read More
Author: Jessica Sheneman
Jessica Sheneman joined the Proforma Creative Services Team as the Senior Graphic Designer in April 2017. Her primary role is working one-on-one with Owners to create visually appealing designs to help them build a successful relationship with their clients. She also works on internal projects such as Proforma’s Connections Newsletter, the Annual Wall Calendar, Essentials and more. Jessica graduated Magna Cum Laude from Virginia Marti College with an Associate's Degree of Applied Business in Graphic Design. Outside of work she loves to spend time with family, go for hikes, read, craft and attend hockey games.
It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
At the beginning of every year, thousands of articles appear about the upcoming design trends destined to boom into our existence. Anything from fashion, technology, architecture, graphics and more, we’re pumped with what’s supposed to be our near future experiences. Some of these expected trends appear while others never seem to take flight, no matter… Read More
It’s time to walk into the New Year with a new, diverse and vivifying color! For the past 20 years, Pantone’s Color of the Year has inspired designers and businesses alike to use colors that influence people around the world through almost every industry. It’s with great excitement to see that the purpose of 2019’s… Read More
Within the first couple of positions in my career, I learned that handing in your resignation brings on a different feelings and reactions. Some were bittersweet and sad, rewarding and satisfying or, in the worst cases, just downright scary. Each holds a different reason behind why you’ve come to the conclusion, but interesting enough, they… Read More
What Design Questions Should I Ask my Client?
“It’s not what you want, but what you need.” While growing up, I’m sure that you’ve heard your parents explain to you the difference between wanting something and actually needing something. It’s an idea that most of us usually frown upon because it has us walking away from something we may have intended to enjoy,… Read More
How we unknowingly sabotage our own goals
How we unknowingly sabotage our own goals. If you were to ask me at this moment all the things I’ve always wanted to accomplish, I would most certainly write a list long enough to deter you from reading it. You may assume after seeing such a long list that I’m an overly ambitious individual with… Read More
How I Sleep After Work; For the Stressed
I’ll be honest, lately when I get stressed out at work or have an overload of projects on my board, I go home knowing that I will probably fall right into a work inspired dream that will leave me tossing and turning all night. That’s if I’m lucky enough to fall asleep. I try my… Read More
Don’t Lose Sight of your Existing Customers
To keep customer relationships alive and thriving, it’s important to learn the different ways to improve their experience once they’ve made a purchase. Whether you’re selling a product or a service, find unique and creative ways to help your customers even further once you’ve serviced them. Most energy and tactics spent from businesses are for… Read More
Get Creative to Be Creative
I know many would find it hard to believe that even I, a graphic designer, find creative thinking not so easy to come by. You would think a switch was embedded into my mind from birth and the ‘on’ position was welded into place, but again, I wish it were that easy. I have days… Read More
The Art of Saying ‘No’
“The customer is always right.” Many read into this popular phrase as an understanding to always say yes to their customers’ requests but they couldn’t be any more wrong. You do not need to do everything they say to make them happy in the end. It’s important to say no to your customers so that… Read More
Building Strong Client Relationships
Among many employees, clients or business owners we all interact with on a daily basis, I feel we often forget the importance our current clients hold once we’ve obtained their business relationship. Our efforts and attention to detail are still as important several years into the relationship as they were on the first day they… Read More