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Author: Julianne Spataro

Business Development

Leveraging your Entrepreneurial Network

The American Entrepreneurial Spirit There are a growing number of Americans who want to become their own boss. Among surveyed high school students, 72 % aspire to start a business, and 61 % would rather be an entrepreneur than an employee after they graduate from college.

Posted 3 years ago October 30, 2019
By Julianne Spataro
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Branding

Measuring your Brand’s Effectiveness

Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but… Read More

Posted 3 years ago October 1, 2019
By Julianne Spataro
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