In a recent article here on the blog, we discussed the three confrontation steps you can take to turn negativity into a growth opportunity for you and your team. Along the way, we also discovered a number of key practices you can adopt for you and your team to foster an environment that turns negativity… Read More
Author: Justin Heegan
Negativity in the Workplace Part 1: Turning Bad Attitudes into Growth Opportunities
No one is immune to a bad day – in fact, a Pew Research Poll from last year indicated that around 8% of North Americans suggested that they were typically having a bad day more often than not. Of course, there’s nothing wrong with having a bad day – the problem comes in when we… Read More
The World of Social Media Marketing Part 3: Where Should You Invest Your Social Media Marketing Efforts?
Part Three – The “Content Powerhouses” of Social Media; Bringing it all Together In my last two blogs, I’ve set the table for the idea that your business can benefit from having a presence on each of today’s popular social networking sites, and went through “The Big Three”. In this third and final part of… Read More
The World of Social Media Marketing Part 2: Where Should You Invest Your Social Media Marketing Efforts?
Part 2 – Analyzing “The Big Three” and Evaluating Your Opportunities for Social Media Marketing In my last blog, I discussed the idea that your presence on social media shouldn’t be limited to one or two sites – in fact, there are a good handful of sites that are worth your attention. The problem for… Read More
The Evolution of Facebook Notes and How You Can Use Them to Reach More Customers
The year is 2006. Life was different then – the world of social media was still coming out of its infancy stages, with companies simply trying to figure out what social media was and not understanding the power behind these giant social networks. Eight months into the year, Facebook announced the launch of “Facebook Notes”… Read More
Growth Hacking – Free and Easy Marketing Techniques to Help You Grow Your Brand Without Breaking the Bank
Growing a business today seems to be a pretty daunting task, especially if you don’t have a marketing budget. If you don’t have a marketing team and you don’t have a marketing budget, how can you even begin to grow your business? It’s easier than you might think. The good people over at kissmetrics offer… Read More
The Case for (and Against) the 32 Hour Work Week
Time. It’s something we never have enough of, the next great boundary for human-kind to conquer. For now though, we have to face facts: our time is limited in everything we do. Throw in a 40-50 hour work week, and you find yourself with even less. The average person spends anywhere from 44 to 49… Read More
How to Use Google Search More Effectively to Find Exactly What You Want
Fun fact – Each day, Google process 40,000 search queries per second (which adds up to something over 3.5 billion searches in 24 hours… 1.2 trillion searches each year). Chances are pretty good you contribute to that 1.2 trillion annually and if you do, chances are also pretty good that you’re not using Google to… Read More
Handling Criticism Online to Turn Negativity Into Positivity
Life has few guarantees, but one thing you can always count on is that you’ll never be able satisfy 100% of your customer base 100% of the time. Anyone who’s worked in any customer-facing position for a day knows this, yet when it comes to handling negativity and criticism online, not all of us are… Read More
Is Your Website Ready for Google’s Mobile-Friendly Algorithm Change? Tips to Make Your Site More Responsive!
April 21st has gone and past, and if you’re reading this, the world has not ended. Why is that date relevant? For the more SEO savvy folks, you’ll know that the 21st was the date Google had set to change its algorithm to better position those sites that featured responsive design – a change that… Read More
Google It.
I recently wrote an article discussing key SEO trends to look out for in 2015 and as I did so I found one particular opinion stating that we will begin to see a move away from Google starting this year. Perhaps I’m simply a skeptic with more wool over my eyes than foresight, but I… Read More