Experience. When recent college graduates leave university life and venture into the working world, experience is what employers are looking for in their new hires. However, how can college students have this experience while still working toward their degrees? The answer is simple: internships. Your business, or a business you are familiar with, has probably… Read More
Author: Kate McCall
How to Create – and Encourage – an Ethical Workplace
Being ethical in the workplace shouldn’t be hard. Everyone from entry-level employees to high-level management should know that it is wrong to lie about data, cheat companies out of money and cut corners to achieve success. Sadly though, many companies and organizations experience deceit from the employees they most trust on a regular basis. According… Read More
You’re a Salesperson, I’m a Salesperson
When people I meet at tradeshows or other similar events tell me they are in sales, my response is usually one of wonder and awe. I tend to say something along the lines of, “I could never be in sales. That’s such a difficult job and I don’t think I could ever handle it. I… Read More
6 Lessons Every Young Professional Should Learn
Recently, I celebrated my five-year anniversary of being a college graduate. While the last five years in the workforce have been a blur, I certainly have learned a lot about myself and have been given many great opportunities to further my skills. With more wisdom than I had five years ago and a few years… Read More
Rise to the Top: Revise Your Resume This Spring
It’s that time of year again: Birds are chirping, flowers are blossoming… and college students are job searching. Whether they want to admit it or not, the spring and early summer months are the prime times for students to start applying for the jobs of their dreams… or maybe, just solid jobs that are somewhat… Read More
The Perfect Items for Your Employee Incentive Program
Telling your employees they have done a good job, or that you really appreciate the extra effort they have been making to hit their goals, is important. It boosts employee morale, encourages continued success and lets workers know their hard work is noticed. It also never hurts to pair these words of praise with gifts… Read More
How to Create a Public Relations Plan
Between my junior and senior years of college, I had the opportunity to intern at an art museum. While actual museums may be quiet and seem subdued, I can assure you that the marketing and advertising efforts behind them are not. The Assistant Director of Communications while I was there (full disclosure: he was my… Read More
Take Me Out to the Ball Game: Promotions for Our Favorite Pastime
Whether you played little league as a kid, or now go with your family to the ballpark to watch major (or maybe minor) leaguers, you are most likely at least somewhat familiar with the game of baseball. Fields and stadiums across North America and even the globe are packed during the spring, summer and fall… Read More
Spring Cleaning Tips for Your Business
In less than 40 days, the first day of spring will arrive. Whether your winter has been a sunny one or a snowy one, this date – March 20 – is a welcomed one on the calendar. It signifies a fresh start, new life and maybe most importantly… one season closer to summer. But before… Read More
Staying Eco-Friendly on the Road
Hopping on an airplane, staying in hotels and eating out every night might sound glamorous to you. And it can be, especially if you are jetting off to wonderful, exciting places. But it also disrupts your regular habits, such as when you go to bed, what time you eat… and even your environment-friendly habits. While… Read More
Preparing Before, During and After for Tradeshows
When preparing to go to a tradeshow – either as an attendee or as an exhibitor – most people focus on what will go on at the event itself. Attendees may think about the booths they want to visit, and exhibitors may focus on the giveaways they want to have on-hand. But it’s important for… Read More
The Best Ways to Successfully Engage Your Customers
Sales is not for the faint of heart. You have to be a ‘go-getter,’ someone who is determined, who is always working to find the next opportunity and who can overcome objections. Along with that drive to be successful, a great salesperson also needs to be engaging. If you can capture the attention of your… Read More