Kendra Smith, Proforma’s Manager of Public Relations, sat down with Counselor Magazine to provide her best tips to earn press coverage, build relationships and put your business in the spotlight through public relations. Q: How do you effectively reach out to journalists? A: We have the most success contacting journalists by email. Meeting in-person… Read More
Author: Kendra Smith
The Importance of Word of Mouth Marketing
It’s no secret that word-of-mouth marketing is one of the most powerful tools to effectively marketing your product and your business. It is also one of the simplest and most trusted forms of communication and marketing to reach the majority of the target market. Let’s face it: You’ll trust a friend’s voice infinitely more than… Read More
3 Ways to Boost Employee Morale in a Commission-Based Workplace
If you manage a sales team, it’s likely that most of your staff is commission-based. While that can create opportunities for your team to have unlimited earning potential, it also means that there will inevitably be slow times and hours of work will go unpaid. In this environment, it becomes a necessity to keep employees… Read More
Proforma Team Members Volunteer at Ronald McDonald House
Members of Proforma’s Support Center recently volunteered at a Cleveland-area Ronald McDonald house, serving families staying at the facility a pancake brunch. “The opportunity to go out into our neighborhoods and serve those around us has been a great way for us to build relationships in our community and show our passion for the city,”… Read More
Proforma Sets Record Attendance at Annual Million Dollar Club Trip
More than 300 Proforma Owners, Supplier Partners and Support Center Team Members came together for Proforma’s largest-ever Million Dollar Club celebration held March 12 – 15th. This year’s event took place at the luxurious Terranea resort in Rancho Palos Verdes, CA where 27 new Million Dollar Club Jackets were presented to incoming members. “Proforma’s Million… Read More
Proforma Provides Gifts for Several Local Families During the Holiday Season
In the spirit of the holiday season, Proforma’s Support Center Team Members have collected more than $3,500 in cash and gifts for seven local underprivileged families. “The generosity our Support Center Team has shown for those less fortunate in our community is a great example of the outstanding commitment and service to others that they… Read More
Press Release Insights: Right place. Right time.
Sometimes life is all about being in the right place at the right time, right? The same is true for your press releases. In my last post, we talked about how to write an effective release. I mentioned the importance of sending your announcement to the right person, because even the most well written release… Read More
6 Keys to Uncovering the Mystery of a Press Release
If you’re tired of reading glowing articles about your competitors in the news, it might be time to try your hand at writing a press release to get your own good news in the media. Press releases are one of the most powerful tools in public relations. Getting the right message, in front of the… Read More
7 Must Have Promotional Items for Today’s Mom
As a working mom of a one year old who is always on the move, life has become all about convenience. If I see a product that can make my day a little more efficient, organized… or just easier… it will get my attention. It’s even better if I receive a product like this as… Read More
The Swag of the Rich and Famous: Promo Giveaways They’ll Remember
“Swag bags” are stealing the spotlight at celebrity award shows, major trade shows and even political conventions. Why are marketers spending thousands of dollars giving away free stuff? It’s the power of promo giveaways. Marketers are seizing the opportunity to get their brands 15 minutes of fame in the hands of celebrities, social influencers and… Read More
The Top 4 Things Your Customers and Employees Want from You This Spring
After what has been one of the worst winters in recent history for most of us, we can finally see the light at the end of the tunnel! It is officially spring and the weather is sure to get the memo sometime soon. As the temperatures start to warm up and we start coming out… Read More
Print and Promo Industry News Update 10/12/2013
Instagram, Adobe and McDonald’s make headlines in the print and promo industry, in this week’s industry update Instagram’s $720 Million Print Button – Fast Company http://www.fastcompany.comThu, 10 Oct 2013 11:18:03 GMT Instagram’s $720 Million Print ButtonFast CompanyIf Instagram were to add a print button, allowing its massive community of shutterbugs to order physical copies of… Read More