The holiday season is still far away… there’s no reason to start planning for it now, right? Wrong! The holidays are a stressful and busy time for many, and employers may find it hard to think of thoughtful, creative gifts to share with employees and clients in the midst of finding gifts for their own… Read More
Author: Leslie Bissell
How Social Media Raised the Bar on Breast Cancer Awareness
National Breast Cancer Awareness Month was founded in 1985, but it was only in 1993 that Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies, established the pink ribbon as its symbol. Ever since then, October has turned into a “pink” month, with ribbons and limited edition pink items showing up in… Read More
How Will Technology Affect Marketing to a Younger Generation?
Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike,… Read More
A Little “Thank You” Can Go a Long Way
Many important milestones in life – whether it is graduating from high school or college, getting married or the birth of a child — call for celebration. Typically, these celebrations involve gifts from friends and family members and, in return, the dreaded writing of numerous thank-you cards begins. Letting someone know that you appreciate them… Read More
Decoding the Rainbow: What Colors Say About Your Brand
Yellow arches… a red target… a blue bird… Without even realizing it, your mind has probably figured out that I’m referring to the logos for McDonald’s, Target and Twitter, and it’s all thanks to the power of color in branding! Color plays a pivotal role in the success of attracting and retaining customers. In fact,… Read More
Are You Ready to ‘Go Green’?
You see the same thing in almost every grocery store: Reusable bags made out of recycled material are being used to carry items, entire aisles are dedicated to organic food and even the paper coffee cups carried by shoppers proudly display a small blurb about how the cup is either biodegradable or made from a… Read More
Leverage Social Media to Get the Most Out of Your Tradeshow!
Tradeshows can be engaging and overwhelming at the same time. With what seems like a never-ending wave of booths, representatives, attendees – combined with long hours of standing on your feet – it can be very easy to lose focus and energy. Stand out from the crowd by using social media platforms before, during and… Read More
Take Email Marketing to the Next Level: Creative Email Tips
When I was twelve, I remember going overboard in jazzing up the emails I would send to my friends. I would place an image in the background to give it a stationery-like feel, add a plethora of animated icons and my font was always something fancy and colorful. The days of my over-the-top emails are… Read More
‘Tis the Season for Boosting Email Revenue!
With the holidays and New Year approaching, it’s safe to assume that the last thing on anyone’s mind is sending emails. The holidays, however, provide a great chance for you to not only boost your end-of-year sales but also an opportunity for you to step back and make plans for how your email campaigns can… Read More
Having an Attitude of Gratitude
Thanksgiving (for the United States) is this Thursday, holiday parties are swiftly approaching and if you’re anything like me, you’re probably wondering how you’re going to do all of your holiday shopping and avoid overdosing on carbs and sugary treats before the year ends. The holidays are a time for celebration, but it’s also a… Read More
Benefitting From Your Biggest Blunders
Writer and poet Oscar Wilde has a quote that I love: “Experience is the name everyone gives to their mistakes.” Similar to a child who touches something hot for the first time, we never forget some of our biggest errors. In fact, we almost always learn from them. Just as with personal mistakes, business mistakes… Read More
Finding Your Niche
We’ve all had that “When I grow up, I want to be…” moment in our childhoods. In my case, I wanted to be a full-time optometrist and write novels on the side which, I admit, differed slightly from the other aspiring ballerinas and firefighters in my Kindergarten class. The beauty about growing up and experiencing… Read More