For most events in life— whether it’s when to propose, at what time to take food out of the oven or when to hit the brakes when you are swiftly approaching a red light — timing is everything. What many companies fail to realize, however, is that timing also plays a key role when it… Read More
Author: Leslie Bissell
Take Your Business Back to School
As a recent college graduate, my internship experiences are still very fresh in my mind. The summer after my sophomore year of college, I had my first marketing internship before I had even taken my first marketing class in school. I knew absolutely nothing on my first day – I didn’t even know what the… Read More
Is Technology Stressing You Out?
Sometimes where I hear a beep or alert sound, I stop and think, “Is that my phone? A notification on my laptop? My iPod?” In a matter of a decade, our lives have gone from being relatively quiet to being punctuated with beeps, ringtones, alert noises and vibrations that seem to blend together into an… Read More
Your Workspace: A Home Away From Home
While working at my first internship in college, my manager reminded me—well, insisted—that I bring photos and personal items to work to decorate my desk. The cubicles surrounding me were decorated with small plants, photographs, candy bowls and newspaper clippings and, although I would only be staying for three months, my manager wanted me to… Read More
Mind Your Manners
When I watch an older movie that is set in an office building, I always catch myself doing a double take. Without fail, my eyes always scan the television screen for signs of personal computers or laptops until I realize that having these pieces of technology are still relatively new. Specifically, the use of email… Read More
Be A Blogging All-Star: Part Two
Now that we’ve discussed some general ways to improve your blog, we can move on to my favorite blogging platform, WordPress, and some useful plugins that you can download to help make your blog the best it’s ever been. While there are many different blog publishing platforms out there, WordPress’s friendly user interface and abundance… Read More
Be A Blogging All-Star: Part One
Blog. It’s kind of a funny-sounding word, isn’t it? The word “blog,” has not been used in our vocabulary for very long — fifteen years to be exact. Growing in popularity since 1997, blogging has turned into something that was rare for companies to do, to almost being a necessity in today’s online sharing-based world.… Read More
Are You a Cubicle Potato?
In order to get from place to place, we must take steps. But, think about it: How many steps do you actually take when you are at work each day? Perhaps you take a few steps to walk into the building in the morning, a few more to visit a coworker, and you probably get… Read More
Can A Smartphone Outsmart Your Email?
I’ll admit it: I haven’t logged into my personal email account on my laptop in more than four weeks. The truth is, as much as I love looking at the cute ninja theme that greets me every time I log into my Gmail account, I find myself checking and answering emails through my smartphone –… Read More
Email Marketing: How to Avoid Opening A Can of Spam Worms
No one likes to be called names. In marketing, one of the worst imaginable is the dreaded “S” word: spammer. In an age where email is one of the most common mediums to market a business, it is important to remember that email can be a fun, creative way to promote your company as long… Read More