Nothing takes the joy out of gift programs more than the stress of bringing it all together! There are selecting products, designing artwork and packaging, creating personalized cards, collecting orders, managing proofs, and shipping and fulfillment. Add in the hybrid work environment and supply disruptions around the industry, and it’s enough to give anyone a… Read More
Author: Matthew Shumaker
Matthew Shumaker is the Marketing Specialist at Proforma. He brings 13 years of experience in direct response marketing, email marketing, content marketing, and product management. Matthew graduated from Kent State University with a Bachelor of Business Administration in Managerial Marketing.
Building Relationships through Just the Right Gift at Just the Right Time Some days are just hard. It doesn’t matter what you try, nothing seems to work. Your task list keeps growing instead of getting shorter. You find no joy in what you do. But other days it all comes together. You love what you’re… Read More
There is magic in the perfect gift. Think back to a time when you received a special gift from someone. You probably went through a range of emotions like surprise, excitement, and appreciation. That’s because the perfect gift creates a lasting memory and forges a stronger relationship between the recipient and the gift giver. This… Read More
Whether your team is on the road to staffing back up, to new sales appointments, or to a much needed vacation, your brand should be ready and eager to tag along with these brand essentials. But to do that you’ll first have to beat the supply disruptions and product shortages that are affecting companies around… Read More
Your business success isn’t a game. It is a well-planned strategy. Sound marketing strategies include promotional products because 8 of 10 consumers like receiving them, and 7 in 10 wish they received more. Work with our print and promo experts to help you plan your winning combination. The world of promotional products has endless choices.… Read More
Over the past few months, the practice of “kitting” has become increasingly popular across a number of industries. As people continue to work from home, and events like graduations and tradeshows are pushed to a virtual format, companies and organizations are sending people custom packages or “kits” that include a variety of products as an… Read More
Looking to start a blog or a video series for your brand but don’t know where to start? Follow these 10 easy tips to make sure your content gets to the right people and delivers the message you want. 1. Know your intended outcome before creating Why are you creating this blog or video? Is… Read More
It’s here, it’s there, it’s everywhere! “What is it?”, you might ask? It’s promotional apparel and it’s one of the most effective ways of advertising on the planet. If you want to create one piece of advertising that lasts long after you’ve spent your marketing budget, apparel is it. According to the Advertising Specialty Institute,… Read More
Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you. If you’ve ever debated whether or not you should be there, the answer is, YES! Without a doubt, you should. Here are three reasons why you need to be at your next industry… Read More