It’s here, it’s there, it’s everywhere! “What is it?”, you might ask? It’s promotional apparel and it’s one of the most effective ways of advertising on the planet. If you want to create one piece of advertising that lasts long after you’ve spent your marketing budget, apparel is it. According to the Advertising Specialty Institute,… Read More
Author: Matthew Shumaker
Matthew Shumaker is the Marketing Program Coordinator with Proforma. He brings 11 years of experience in direct response marketing, content marketing, and product management. Matthew graduated from Kent State University with a Bachelor of Business Administration in Managerial Marketing.
In his free time, Matthew enjoys the outdoors, building things with his hands and helping others.
Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you. If you’ve ever debated whether or not you should be there, the answer is, YES! Without a doubt, you should. Here are three reasons why you need to be at your next industry… Read More