Over the past few months, the practice of “kitting” has become increasingly popular across a number of industries. As people continue to work from home, and events like graduations and tradeshows are pushed to a virtual format, companies and organizations are sending people custom packages or “kits” that include a variety of products as an… Read More
Author: Matthew Shumaker
Matthew Shumaker is the Marketing Program Coordinator with Proforma. He brings 11 years of experience in direct response marketing, content marketing, and product management. Matthew graduated from Kent State University with a Bachelor of Business Administration in Managerial Marketing.
In his free time, Matthew enjoys the outdoors, building things with his hands and helping others.
Looking to start a blog or a video series for your brand but don’t know where to start? Follow these 10 easy tips to make sure your content gets to the right people and delivers the message you want. 1. Know your intended outcome before creating Why are you creating this blog or video? Is… Read More
It’s here, it’s there, it’s everywhere! “What is it?”, you might ask? It’s promotional apparel and it’s one of the most effective ways of advertising on the planet. If you want to create one piece of advertising that lasts long after you’ve spent your marketing budget, apparel is it. According to the Advertising Specialty Institute,… Read More
Whether you’re in the auto parts, software, construction, retail, or cake business, there’s a tradeshow or local event out there for you. If you’ve ever debated whether or not you should be there, the answer is, YES! Without a doubt, you should. Here are three reasons why you need to be at your next industry… Read More