When I was just starting out in the business world, I was fresh out of school with lots of enthusiasm and energy, but I wasn’t sure exactly what I wanted to do in my career. Having studied design, I knew I wanted to work in a creative industry and put my training to use. So,… Read More
Author: Michele Cardello
Michele Cardello joined Proforma in April of 2014. Prior to joining Proforma, Michele spent 17 years in the Professional Photography industry as a senior executive specializing in Marketing & Sales. Michele is excited to begin a new journey as Proforma’s Director of Strategic Partner Development, which is great, because she loves to travel, explore new surroundings and read (lots of time to read when traveling!)
Problem Resolution Management; What to Expect from the Unexpected
We all would love to say that when working on projects that everything always goes according to plan, right? From time to time, we all know that things happen and honest mistakes can be made. Sometimes those mistakes are internal to your business; made by an employee or contractor which present a certain challenge. Other… Read More
Scope Creep Prevention for Project Management
What exactly is Scope Creep and Why’s It so Bad?! Scope creep (also called requirement creep and feature creep) in project management refers to uncontrolled changes or continuous growth in a project’s scope. This can occur when the scope of a project is not properly defined, documented, or controlled. And yes, it can be a… Read More
Discovering and Developing Your Personal Brand
In today’s business world a personal brand is a very powerful tool that is essential to establishing yourself in a very competitive professional landscape. Rapidly changing technology, the proliferation of digital media and the expanding borders of our world make it imperative for you to brand yourself as leader. Here are a few things to… Read More
Meaningful Engagement with Hospitality Events
Hosting a hospitality event to engage your target audience can be a great way to create meaningful relationships outside of traditional business settings. Hospitality events can also be the PERFECT way to generate buzz when done right. Who doesn’t love to receive an invitation for a coveted event? Here are a few things to keep… Read More