Did you know that Millennials now make up the largest generation in the U.S. and Canadian labor force? According to Pew Research Center, more than 1 in 3 American workers are millennials. Similarly, the Canadian workforce comprises nearly 37 percent of people in the millennial age group as noted by Statistics Canada. And the good… Read More
Author: Melanie Klag
Inbound marketing is a very popular (76% of marketers use inbound strategies according to HubSpot) and cost-effective (61% cheaper than outbound strategies according to SearchEngine Journal) method for getting your brand noticed. But what is it? Inbound marketing is a strategy for attracting customers to your products and services via content marketing, social media, search… Read More
Consumers are saying, “Bottoms up!” From travel mugs to reusable water bottles and from desktops to gym bags, most people carry some type of drinkware with them during the day. Take advantage of the opportunity to draw attention to your company! Branded Drinkware is Refreshingly Useful Tumblers, mugs, water bottles and any other drinking vessels… Read More
Email marketing is a highly effective tactic to gain attention to your brand. But without an engaging subject line, your email marketing campaign won’t get your very far. Proforma offers these tips to help you craft a subject line that will capture an audience and hopefully increase your open rates. 5 Tips for Email Marketing… Read More
Earth Day began in 1970 as a modern environmental movement to promote the preservation of the environment by fighting pollution, oil spills, toxic dumps and more. Since then, it has morphed into a global celebration for all things eco-friendly. Promotional product distributors, manufacturers and vendors can all do our part! And since 1 in 3… Read More
Health and wellness promotional products will keep your brand healthy. People want these items and continue to use them on a daily basis. Beyond showcasing your brand effectively, they are also practical for the recipient. And that brand awareness will pay off for your company. Proforma picked out some essential health and wellness promo products… Read More
As winter changes to spring, people start to emerge from their abodes and get outside more to enjoy the warmer, sunnier, longer days. And that often means bringing along their favorite animal companion! As people are spending more time with their pets and taking them along on adventures, it means they are spending more money… Read More
In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large impact on your customer or prospect by utilizing printed products that capture the eye. If your printed… Read More
Everyone is starting to think spring! And that means getting outside and enjoying the warmer temperatures. It is the perfect time of year to look into marketing your brand via promotional athletic apparel. But with the vast array of choices, how do you decide the best promotional item options for your company and for your… Read More
The most effective promotional products are new and exciting items that resonate with your end users. Understanding what is trending for the New Year is a great place to start! Proforma spoke with two of our MVPLPs, Gemline and SanMar, about some promotional product trends that are expected to make a splash in 2019. Color… Read More
If you believe the numbers, people are paying more attention to their health and fitness, especially this time of year. According to Statista, more than 170 million people globally have memberships to a gym or health club, with 55 million of those being in the United States. That is a big number, and it can… Read More
