Using mobile devices to access the Internet is becoming increasingly more popular. Additionally, more people are transforming their smartphones from a website browsing device into a mobile shopping cart, and it makes perfect sense. With our on-the-go lifestyles becoming more hectic, we need solutions that make our lives a little simpler. Being able to make… Read More
Author: Melissa Gutschmidt
Holiday Cheer Starts in the Office
As the holiday season quickly approaches, many have begun preparing for year-end thank you gifts to create holiday cheer around the office. While research shows that providing gifts to your customers can help maintain relationships and build good rapport, let’s not forget about your second pillar of strength: employees. Every successful business has a team… Read More
Charity Can Strengthen Your Business; Here’s How!
As previous blog posts have made mention, Breast Cancer Awareness is one of the most popular charitable efforts to become involved with and it’s not hard to see why. According to the World Health Organization, breast cancer is the most common cancer among women worldwide, claiming the lives of hundreds and thousands of women each… Read More
Send Your Marketing Campaigns Back to School
Have your marketing campaigns begun to lose their luster? Are you starting to see a decrease in your ROI? As many retailers have launched their back to school marketing initiatives, now may be a good time to review your current campaign efforts to ensure you receive the A+ your business deserves. If you have a… Read More
Print Myths: Fact or Fiction?
With the purses of marketing budgets remaining tight, many are left competing for marketing dollars. As a result, many myths have been promoted in an attempt to steer business away from print and into other mediums. Not sure which to believe? Read on to learn what is really fact or fiction in the print… Read More
A Hole-In-One with Corporate Events
Spring is just around the corner and now is the time to plan your outdoor events. Golf events are among the most popular corporate sponsored events. A golf event allows the host to conduct business meetings outside of the office, often times reducing the prospect’s defense walls and commanding the attention of the decision maker… Read More
Break Open the Box to Becoming a Creative Resource
Too often, businesses are placed in a box. You become a vendor, someone your customer emails a new order to. In simple terms, you become an order processor. In today’s competitive market, it takes more than being an order taker to be successful. You should be striving to be a valued resource. But what does… Read More
Five Resolutions to Live by in 2013
With the close of 2012, many professionals are taking time to set New Year’s resolutions for both their personal lives and for their business. With so many of us constantly striving to improve our work-life balance, achieve more success and improve on operations management, setting goals is of the up-most importance. Listed below are five… Read More
Don’t be Left Out in the Cold!
Most salespeople believe that prospecting during the holidays tends to be a waste of time because of anticipated vacations and hectic personal schedules. Business tends to be slower during the holidays, so now is the perfect time to prospect! Often times, customers obtained during the holiday season are on average more profitable than those acquired… Read More
The Do’s of Gift Giving
With the holidays fast approaching, many companies are looking to begin their preliminary selections for end of year thank-you gifts and incentives. Whether you are thanking a customer for their business or showing your appreciation to a vendor partner, gift giving follows its own set of rules. While it’s a great idea to thank those… Read More
Have More A-Ha Moments!
So you have a project that needs a little creativity, only you’ve hit a roadblock. Sometimes all it takes is a few exercises to not only achieve the results, but achieve them unconventionally. Listed below are a few ways to help you think creatively: Ask the right questions. Instead of asking “how can I achieve… Read More
Spend A Little, Make A Lot
You have to spend money to make money. We’ve all heard that before and it’s even more evident when it comes to being profitable in your business. In this market, you have to rise above the competition to be noticed. More so than ever, businesses are looking for solution providers — partners that can provide… Read More