Content is king. You’ve likely heard that expression sometime in the last few years as endless streams of content flood your social media pages, email inboxes, and television airwaves. Content marketing is your chance to get your brand in the spotlight and in front of a target audience in a way that’s valuable to both… Read More
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Everyone knows that when it comes to holiday gifts, it’s the thought that matters most, and this is the year of personalization in the print and promotional products industry. Did you know that 62% of people prefer personalized gifts over costly store-bought items?(1) In this blog post, we’re going to discuss the reasons to leave… Read More
Advancements in technology have disrupted almost every industry, and the promotional product industry is no different. That’s why it’s essential to align yourself with companies who leverage advancing technology. This means businesses who are actively incorporating new tools and techniques to create innovative products, streamline production processes, and meet the ever-changing demands of customers. … Read More
Philosopher William James once said “the deepest craving of human nature is the need to be appreciated.” Human nature doesn’t stop just because you’re in a workplace. The people that make up every step of the business cycle still yearn to be appreciated and recognized, and it’s important to make your employees, clients, and prospects… Read More
The average 40 hours per week employee spends about a third of their weekdays devoted to their job. Most spend more time working than they do sleeping or being with their families Monday – Friday. With such a big chunk of life being taken up by work, it’s important that the place an employee goes… Read More
It’s hard to take care of others if you aren’t taking care of yourself. As a business owner, it’s important to practice self-care in your own life to encourage your employees and clients to follow suit. Implementing self-care and positive lifestyle changes can lead to improved productivity in the office and support improved mental health… Read More
“It’s better to give than to receive.” While this may come across as a cliché, there is real truth behind it – and the old adage applies to more than just your personal life. Corporate gifting can reap benefits whether it’s from an employee or client standpoint. In this blog post, we’ll explore gift giving… Read More
The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! Corporate gifting can be twofold: it can mean giving gifts… Read More
Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how do you compete? Sometimes it can come down to what it is you’re… Read More
There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions. U.S. eCommerce sales have steadily… Read More
When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to the modern consumer. According to marketing agency Contentworks, Gen Z’s interest is… Read More