Learn how a give back program works, how giving back can also mean getting back for you, and why it matters to consumers.
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There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions. U.S. eCommerce sales have steadily… Read More
When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to the modern consumer. According to marketing agency Contentworks, Gen Z’s interest is… Read More
Entrepreneurs and seasoned business owners alike tend to associate a negative connotation with the idea of eco-friendly business practices. When faced with an eco-friendly sales pitch, these professionals may shudder or even abruptly end the call. But why? It’s not unjustified to assume products that are good for the earth cost more but that assumption… Read More
The Only Thing We Have To Fear Is Fear Itself.
Have you ever taken the time to break down what really motivates you? This is a hot topic amongst employers and employees alike. For some, it’s money. For others, it’s celebrity and recognition. Some great men and woman have given us some great tokens of wisdom over the years. Below are a few of those… Read More
Let’s Get Sustainable!
We’re all looking for ways to save time, be more efficient, streamline our processes…but ultimately, we’re looking for a better life. I can say with 99% confidence that if you are reading this blog that you’ve also completed an online transaction for shoes, a shirt, or even a gag gift. Local and national brands have… Read More
Easy is Good. Easy is…
I bought a few things online just the other day… how convenient is that? I did it right from my computer and BAM! Instantly had what I wanted (eBooks… craziness!). Think back to a time when eCommerce was pretty new (the mid 90’s). Back then I was in college, and in one of my classes… Read More
It’s True, You Should Be Using Pinterest
In case you haven’t noticed, Pinterest is everywhere. This little social site that could, had been slowly growing in popularity when it completely blew up towards the end of 2011. If you’ve heard the word but aren’t sure what Pinterest is, here’s a quick explanation. Pinterest is a visual social site that allows users to pin… Read More
Move out of the Facebook Ghost Town
To quote the ever-quotable Gary Vaynerchuck, “Raise your hand if, five years ago you said out loud or to yourself ‘I’m not going to get a Facebook! That’s for kids!’” Are you raising your hand? You can put it down now. I don’t even need to ask you if you’re on Facebook now, because if… Read More
Make A Resolution to Hire a Graphic Designer in 2012
In a world of DIY and internet searches it is relatively simple to get the information you need when you need it. So if you Google “graphic design” you can find advice and or pointers on how to attempt design work on your own. But have these tidbits plus software does not a designer make.… Read More
Top 10 Overused Buzzwords in LinkedIn Profiles
Are you proud of the writing on your Professional Profile on LinkedIn? Think that your creative? Think again. In fact, the word “creative” is the most overused word on LinkedIn! Yesterday on LinkedIn’s official blog, they revealed the top 10 overused words. Equal parts sobering and entertaining, the list goes to show that being “innovative”… Read More
Cutting Through the Clutter
Advertising used to be so much easier: simply a catchy jingle or a clever slogan was enough to etch a brand name into consumers’ minds. But the landscape has changed. With the advent of the digital video recorder, smart phones and the internet, came the challenge brands face today – How and where can I… Read More