Chances are, even if you don’t know a megabyte from a mosquito bite, you use a computer to access information on a daily basis. This landscape of digital information has affected almost every aspect of modern life, especially the way we seek information about potential purchases or business relationships. News of publishers closing their doors… Read More
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Make it Pretty With Design Principles
People remember 10% of what they hear, 20% of what they read and about 80% of what they see and do according to recent studies at New York University. That is a whole lot of pressure on how pretty marketing materials should be and what people can do with them. It really shouldn’t surprise anyone… Read More
Are You Aware of this Email Marketing Secret?
These days any successful marketing program combines print, promotional products and a series of email promotions. This week, I participated in the “What’s Working Now in Email Marketing” session at the Direct Marketing Association (DMA) in Boston where I heard all about the value of the pre-header, along with other valuable email marketing insight. Do… Read More
4 Tips When Creating An Ad Video
Using video to promote your product or brand on the web is one of the quickest ways to spread your message. 20 years ago, even 10 years ago, the thought of creating a video for your small business was just a pipe dream. Now, with YouTube being the second largest search engine in the world,… Read More