To quote the ever-quotable Gary Vaynerchuck, “Raise your hand if, five years ago you said out loud or to yourself ‘I’m not going to get a Facebook! That’s for kids!’” Are you raising your hand? You can put it down now. I don’t even need to ask you if you’re on Facebook now, because if… Read More
Author: admin
Make A Resolution to Hire a Graphic Designer in 2012
In a world of DIY and internet searches it is relatively simple to get the information you need when you need it. So if you Google “graphic design” you can find advice and or pointers on how to attempt design work on your own. But have these tidbits plus software does not a designer make.… Read More
Top 10 Overused Buzzwords in LinkedIn Profiles
Are you proud of the writing on your Professional Profile on LinkedIn? Think that your creative? Think again. In fact, the word “creative” is the most overused word on LinkedIn! Yesterday on LinkedIn’s official blog, they revealed the top 10 overused words. Equal parts sobering and entertaining, the list goes to show that being “innovative”… Read More
Cutting Through the Clutter
Advertising used to be so much easier: simply a catchy jingle or a clever slogan was enough to etch a brand name into consumers’ minds. But the landscape has changed. With the advent of the digital video recorder, smart phones and the internet, came the challenge brands face today – How and where can I… Read More
LinkedIn Boot Camp
Some consider LinkedIn the most important social media tool for business, while others feel that the in-authenticity and posturing that is so common on the site, misses the point of social media transparency. Whether you love it or hate it, LinkedIn is clearly here to stay. Like with any social media platform, just creating a profile and… Read More
Making an Impression with BAGS
Learn about common bag fabrics! The hottest sellers in bags are non-woven and cinch bags – usually due to affordability. But let’s take it a step further. Do you know the difference between non-woven and poly? And just what is PET? Here’s a quick list of the most commonly used bag fabrics and their definitions to… Read More
Death by PowerPoint
I’ve seen hundreds of powerpoint presentations in my day and frankly, most of them were, to put it lightly, awful. PowerPoint is a great tool to utilize. Often times it can help communicate your ideas in a much more creative and visual way then just your words can. But when used improperly or poorly, especially… Read More
Can You Judge a Book by Its Cover? (and why the answer doesn’t really matter)
Chances are, even if you don’t know a megabyte from a mosquito bite, you use a computer to access information on a daily basis. This landscape of digital information has affected almost every aspect of modern life, especially the way we seek information about potential purchases or business relationships. News of publishers closing their doors… Read More
Make it Pretty With Design Principles
People remember 10% of what they hear, 20% of what they read and about 80% of what they see and do according to recent studies at New York University. That is a whole lot of pressure on how pretty marketing materials should be and what people can do with them. It really shouldn’t surprise anyone… Read More
Are You Aware of this Email Marketing Secret?
These days any successful marketing program combines print, promotional products and a series of email promotions. This week, I participated in the “What’s Working Now in Email Marketing” session at the Direct Marketing Association (DMA) in Boston where I heard all about the value of the pre-header, along with other valuable email marketing insight. Do… Read More
4 Tips When Creating An Ad Video
Using video to promote your product or brand on the web is one of the quickest ways to spread your message. 20 years ago, even 10 years ago, the thought of creating a video for your small business was just a pipe dream. Now, with YouTube being the second largest search engine in the world,… Read More