It seems like every six months, there’s a new marketing platform, medium or strategy we need to familiarize ourselves with if we want to stay on top of digital marketing. While this fast-paced environment is fine for businesses that specialize in digital marketing, the average small business owner doesn’t have the time or resources to… Read More
With the dozens of rules, technicalities and contradictions surrounding punctuation, it can be a headache knowing how and when to use properly. This blog won’t be a 30,000-word lecture about every small rule and detail of written English. It’s a crash course in the big ones surrounding three of the most common (and commonly misused)… Read More
2020 will be here before we know it, and it’s time to start thinking about which promotional products will be in high demand for the New Year.
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
Business writing isn’t everyone’s favorite thing to do. I’d even guess it’s on the shortlist of many people’s least favorite things to do. But at some point in your career, you’ll have to put together a report, multi-page memo, presentation or another piece of business writing. That’s why it’s imperative to have a strong foundation… Read More
We see hundreds of different fonts every day. They’re in advertisements, emails, magazines and anything else containing written words. But unless you’re a typographer or graphic designer, you probably don’t know the different classifications of fonts or when to use one over the other. In this blog, we’ll explore the four main types of fonts… Read More
Earlier this year, The Pew Research Center estimated that Millennials now outnumber Baby Boomers 73 million to 72. While this means that Millennials are now the largest generation in America, it reveals something else that many people miss. There are still a huge number of Baby Boomers out there! They may not be the largest… Read More