Studies show that it only takes .05 seconds for someone to form an opinion about your website and ultimately, your business. That’s why having a great online presence is so crucial to your business’s success. But how do you know if your website is doing well? Here are the three biggest questions your visitors will… Read More
Author: Reid Smith
Reid Smith is the Marketing Communications Specialist with Proforma. He brings with him experience in copywriting, editing and content creation for print, digital and social media platforms. Reid graduated from Kent State University with a Bachelor of Science in Advertising.
In his free time, Reid enjoys playing football, reading fantasy novels and cheering on his Cleveland Browns!
This blog was originally published in February 2018 but has been updated with more recent content Video marketing has become such a powerful force in online marketing that it may be a good time to revisit your video marketing campaigns and determine if there are better ways to produce your videos and get better results.… Read More
Sustainability has never been more important for companies than right now. Customers are hyper-aware of the products they buy and are always looking to partner with brands that contribute something positive to our world. According to a study done by BusinessWire, “83% of consumers believe it’s important or extremely important for companies to design products… Read More
As I’m writing this, it’s mid-May and like you, I’ve been living in quarantine for the better part of two months. Like me, I’m sure you’re looking for new ways to occupy your time when not working or spending time with your families/quarantine-mates. If you find yourself with some spare time, why not check out… Read More
This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
This blog was originally published in December 2016 but has been updated to include new information. Getting press coverage as a small business owner is easier said than done. With news changing minute by minute, it’s difficult to find a publication to run your press release or story. So, we thought we’d share some tips… Read More
Working from home has its obvious perks, like no daily commute and being able to wear sweatpants. But it also brings challenges we might not think about, like limited communication with our team, household distractions and a lack of structure. This handy guide will help you avoid those pitfalls so you can keep your days… Read More
It seems like every six months, there’s a new marketing platform, medium or strategy we need to familiarize ourselves with if we want to stay on top of digital marketing. While this fast-paced environment is fine for businesses that specialize in digital marketing, the average small business owner doesn’t have the time or resources to… Read More
With the dozens of rules, technicalities and contradictions surrounding punctuation, it can be a headache knowing how and when to use properly. This blog won’t be a 30,000-word lecture about every small rule and detail of written English. It’s a crash course in the big ones surrounding three of the most common (and commonly misused)… Read More
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
Business writing isn’t everyone’s favorite thing to do. I’d even guess it’s on the shortlist of many people’s least favorite things to do. But at some point in your career, you’ll have to put together a report, multi-page memo, presentation or another piece of business writing. That’s why it’s imperative to have a strong foundation… Read More