At the beginning of this year, Zuckerberg introduced a major shift to Facebook’s algorithm. In the past, Facebook’s algorithm favored relevant content so that users could find helpful articles. Today, the algorithm favors relevant content that is engaging and interactive so that Facebook users can create more meaningful social interactions. What does this mean for… Read More
Author: Sarah Yeager
4 Ways To Foster Community and Build Business with a Facebook Group
The other day I created a Facebook Group out of a need for a local creative community. I thought, “I need help on creative projects but I don’t know who to turn to for help. Wouldn’t it be cool if I could just create a post on Facebook about a project that I’m working on… Read More
Wake Up a Sleepy Meeting with Quick, Energizing Games
Every Friday morning at 8:15 AM, to be exact, Proforma’s Marketing Team gets together to discuss team updates. Staying alert at 8:15 AM can be a challenge. Coffee doesn’t always kick in when you need it, eating an apple just makes you hungrier and splashing cold water on your face just makes your face wet.… Read More
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
Understand Your Target Audience through Personas
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person… Read More
What Story is Your Brand Telling?
Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of… Read More
Boost Brand Loyalty with a Social Media Influencer Marketing Campaign
I’ll be completely honest, I’m willing to purchase almost anything based on a product suggestion in a video from my favorite YouTube personality, Casey Neistat. That may be surprising; however, I’m not the only one willing to do such a thing. According to Adweek, a recent study revealed that, “Around 40% of respondents said they’ve… Read More
Why Instagram is Selling Ads like Hot Cakes
Instagram is an online photo-sharing app that lets you share your life through photos with friends. I use the app to snap and post random photos throughout my day. I also use it to look at fashion and design inspiration from brands and personalities that I follow. Scrolling through my Instagram feed has become an… Read More
Schedule in Progress with the 15-Minute Technique
I am what you would call a side-project junky. I work a day job and then I come home to work on a passion project. However, finding time after a day job to dedicate time to work can be difficult when I also manage an ever-changing schedule. I shared my problem with my coworker, Perry… Read More
Improve Workplace Communication with an Improv Comedy Technique
As a long-time fan and performer of improvisational comedy, or “improv” for short, I wasn’t surprised to hear that the same communication techniques that I use on stage were also being used in the workplace. For those who don’t know, an improv performance is completely unscripted. A scene begins with a suggestion from the audience,… Read More