Is your social media working for your brand but lacking inspiration and creativity? Focusing on designing content that works for your brand while being engaging and interesting for the target audience may seem like a challenge. Below are three tips for creating killer content on your social media accounts that your audience will want to… Read More
Author: Tara Byrne
About a year ago, an article written by Kevin Love, professional basketball player for the Cleveland Cavaliers, brought attention to the stigma that surrounds mental health, specifically in male athletes, but at the end of the article, the power forward reminds us that “mental health isn’t just an athlete thing. What you do for a… Read More
Whether it’s an office luncheon or an impromptu get-together with friends, gourmet food gifts and entertainment sets make a great gift. By adding personalization to these products, your brand will be the talk of the party. Keep reading for top food and entertainment picks from Proforma Supplier Partners. Gourmet Food Gifts Please the whole party… Read More
As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides… Read More
Last semester, I took a sports promotion and fan engagement class that focused on how professional sports teams can leverage social media to engage their fans. The majority of the topics that we covered can be applied to any organization’s use of social media. Whether it is a few posts or a full-blown campaign, the… Read More
Whether it’s getting in shape or growing your business, setting a New Year’s resolution is a smart start, but fully committing yourself to achieving it is another. In almost all of my classes this semester, we have discussed the importance of creating SMART goals and objectives for campaigns and events. However, the use of SMART… Read More
Patience is a Virtue
Recently I was reading this New York Times article titled “How to Be a More Patient Person” and laughed to myself at how relatable the examples were. At some point, you’ve probably also clenched your jaw as the Hulu video buffers, huffed and puffed when stuck in a sluggish line at a coffee shop or… Read More
SEO Simplified
Search Engine Optimization (SEO) is a tool that attempts to improve rankings and visibility for non-paid search engine results. SEO is something new to me, and at first the concept seemed difficult to understand, but luckily it can be broken down to be pretty simple by websites like WordPress.com. WordPress uses a plugin called Yoast… Read More
Disconnect to Re-connect
Sometimes, I forget how powerful cell phones can be, and that’s probably because I’ve rarely been without mine. I recently read a New York Times article on how to not let your phone ruin your vacation and it reminded me how much we let our phones consume us. I will be the first to admit… Read More
“Why do you Need to Study How to Communicate?”
As a student studying Communications, one of my biggest pet peeves is people who don’t see the value in what I’m studying. Many communications students have heard it, “Why do you need to study how to communicate? What are you going to do with that?” There are schools, jobs, departments even companies and industries dedicated… Read More
New Ideas for Old Content
Being given the task of re-purposing content can seem daunting. How do you take a perfectly good idea and change it while maintaining its effectiveness? Content re-purposing reminds me of a research project; taking someone else’s perfectly good findings and rewording or elaborating on them so that it’s original. Re-purposing content is similar in that… Read More
Picture Perfect Ways to Improve Marketing Strategies
A lot of kids grow up playing as many sports as they can juggle in a season, and while I gave quite a few of them a try, I finally accepted that athleticism was not my strong suit. I did, however, discover that I had an eye for photography. I started off taking blurry pictures… Read More