It’s that time of the year again, time for the annual holiday festivities. As we get closer and closer to the end of the year, you may notice a lot more hustle and bustle in your local retail shop, more traffic – and hectic last minute shoppers ready to tackle anyone getting in the way… Read More
Author: Tom Zobel
THREE THINGS PASSIVE AGGRESSIVE BEHAVIOR SAYS ABOUT YOU (AND HOW YOU CAN FIX IT)
If you work in an office setting, chances are you’ve run across some form of passive aggressive behavior. It could be verbal, an email, or one of those ‘love notes’ often left in the lunch room (that read ‘STOP STEALING MY LUNCH, RON!’). I find it odd that people still indulge in this practice. I… Read More
5 Tips for Dealing with Writer’s Block
Writer’s block; whether you write professionally or for leisure, you will eventually get hit with it. It never fails. Sometimes it hits you when you have a blog post due or when you’re working on an editorial for an upcoming catalog. But what do you do when you can’t think of anything? Here are my… Read More
Hashtag Trends to Avoid
In a constant struggle to get likes, plus 1’s, retweets and favorites, more and more companies are turning to social media to vie for your attention. This opens up a can of worms for you or your company if you don’t know how to navigate the social landscape. One important facet of that landscape is… Read More
Five Tools to Keep Organized
In the digital age it’s getting harder to cut down on digital distractions and stay organized and focused on your tasks at hand. This can lead to missed deadlines and hectic workdays. The good news is, you don’t have to do what everyone thinks you’d do in that situation, and “freak out” – here’s five… Read More
How to Stay Organized and Increase Your Productivity
I’ve always considered myself to be a productive person that is very organized, however I’ve never kept a to-do list and I didn’t use any other methods to stay organized. Instead, I tried to remember everything, relying on my email inbox to stay organized at work, and my mental checklists for when I’m not working.… Read More
Tips for Creating a Good Survey
Let me tell you a secret – I always fill out those satisfaction surveys that companies email me after I call customer service. Having obtained my undergraduate degree in advertising, I feel that it is my duty to fill them out every single time and to do so truthfully. Filling out surveys not only could… Read More
How to Read Google Analytics Reports: Basics for 2015
Do you have Google Analytics installed on your website? Having trouble deciphering exactly what all of that data means? If your answer is ‘yes,’ this is the video for you. I’ll walk you through a very basic overview of what all of the numbers mean, as well as provide a little bit of insight that… Read More
Transition Your Business Cards From Analog to Digital
So a while back I wrote this article and pondered if business cards were necessary. In the article I stated that business cards need to get digital. Well color me Nostradamus, because there’s an app for that! It’s called Evercard. You can download it for Andriods or iPhones. This handy app will take a picture… Read More
5 Tips to Lower Your Stress Levels
The holidays are upon us and while we’re spending time with our families and spreading holiday cheer, it’s easy to get wrapped up in the hustle and bustle of everything – which could lead to a lot of stress, and potentially waste time. So before you start that food fight with your family this year,… Read More
Are You Selling a Product or Selling an Experience?
When it comes to marketing and advertising, I’ve seen more ads targeting the experience you’ll get from using the product, rather than the product itself. For example, Starbucks unveiled new ads not too long ago, and there’s not one mention of the products that you’ll purchase at Starbucks. Why is that? Starbucks knows that we’re… Read More
A Special Message From Our Proforma Blog Writers
It’s been just over three years since the Proforma Blog launched. Starting with humble beginnings the Proforma Blog was finding it’s way as a provider of valuable and informative business content. Fast forward to today and its reached a milestone that anyone would be proud of. The Proforma Blog has reached 100,000 views! With a… Read More