The sales game has changed, significantly, due to the power shift that comes along with consumers having access to unlimited information, reviews and feedback via the internet. Selling to the uninformed always gave sales professionals an upper hand – they were relied upon for basic information that was otherwise unattainable. But that is the sales… Read More
Author: Tony Zayas
How to Get Everything on Your To Do List Done, Like a Boss
So you’re feeling buried at the office and projects, tasks and responsibilities keep piling on. Not to mention that your phone number must be listed somewhere as a local first responder due to the number of fires that you get called to put out. Welcome to the distinguished club of the modern professional, where we… Read More
4 Ways to Generate More Referral Traffic
Traffic is the essential lifeblood of your online presence and efforts. Referral traffic, responsible for those visitors who come after finding information and a link to your site (and not through a search engine,) is a powerful source that is often overlooked, since there has become such an obsession over SEO. Since referral traffic can… Read More
How To Buck The Trend of Social Selling Failure for Profound Success
The 2015 State of Inbound report from Hubspot is out, and it’s not pretty if you’re looking at it from a sales perspective. The two biggest eye-openers being: Social selling is still more hype than reality. However, pockets exist where interest is on the rise — notably among executives… Prospecting is the most difficult step… Read More
5 Easiest Ways to Repurpose Your Content
Creating consistent social media content that gets results is somewhat of an art form. It takes time and effort to get really good at it, but a skill that is almost universal, across the board for those who excel in social media marketing, is that nearly all learn how to effectively repurpose their content. While… Read More
7 Deadly Business Blogging Mistakes to Avoid
Business blogs are a fantastic tool to get more visitors to your website, market your products and services, and generate leads. An important aspect of blogging is writing consistently and publishing solid content. The focus of your blog should be on the benefits that your solution offers, helpful information and resources, and also news and… Read More
5 Ways to Create Marketing Content for People Who Hate to Write
Simple Content Repurposing Strategies You Can Implement Immediately Oh, the challenge of the modern marketer — fresh content, fresh content! It’s actually a pretty simple concept, but many businesses just refuse to put in the sweat equity required to pull some results, which all comes down to creating regular content. The biggest reason for this… Read More
How to Stand Out in the Information Overload Society: Email Marketing Part 2
Get People to Actually Read Your Email! Given the state of today’s collective inbox, I’ve made quite a bold promise in that line above. But to deliver on my promise from last time, here it is. The truth is that it’s actually not all that difficult to improve your email open and response rates by… Read More
6 Steps to Getting the Most Out of Your Content
Blog content production for content marketing’s sake feels like the hard work where many of us spend the most time. The truth is that the promotion side is actually more important, since our content is only useful when others consume it. If you’re not getting the traction that you want in your content marketing efforts,… Read More
How to Stand Out in the Information Overload Society: Email Marketing Part 1
Email has become the bane of modern society’s collective existence, as we’re all overwhelmed with it. It’s hard to believe that there was a time when we got excited to have something, anything in our inbox… So much so, that AOL made an auditory declaration of joy, “You’ve Got Mail!” Think we’re in the Information… Read More
Upward and Onward: Setting Business Goals on Social Media
One of the biggest mistakes that marketers make online is not establishing a strategy for their social media. Without strategy, social media can become a massive time suck. Unfortunately, all too often this is exactly what happens. The first step to take to remedy this is to determine what your goals out, so you can… Read More