Take Back Your Brand’s Positioning Online — What to Say on Social Media

Social media is an incredible thing — it gives brands and businesses the ability to communicate with pretty much anyone, anywhere. It lowers the barrier to entry to become an authority in any given niche, as it’s readily available to anyone with an Internet connection. But a challenge that pops up repeatedly, regardless of industry… Read More

3 Reasons Why Context Is Queen and Content Marketing Can No Longer Be Ignored

The rise and growth of content marketing has virtually transformed the way that businesses interact with their prospects, customers and clients online. It has changed the expectations of what type of information can and should be available from businesses and it has empowered the consumer. And for all of this, context has become a very… Read More

4 Steps to Sell via Email without Being ‘Salesy’

The statistics all show that email marketing is still the most valuable tool for direct selling online. After all, almost everyone has email – not everyone is on Facebook, Twitter, Instagram, etc. And, most everyone has conducted some type of business transaction via email. Whether it’s purchasing something directly from an email offer, or negotiating… Read More