Does Branded Merchandise Work for Fundraising?

Branded Merchandise: An Effective Medium to Create Awareness and Influence Behavior Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorship(s). This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following:… Read More

Branded Merchandise: An Effective Medium to Create Awareness & Influence Behavior

Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This blog post explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1: •    76.2% of recipients of logoed giveaways recall the product,… Read More

ROI Analysis: Promo Products Provide Best Investment

With an often limited budget to put toward marketing and advertising, companies are regularly challenged with ROI analysis, deciding which channels or vehicles will deliver the most ROI. For their part, promo products are often compared against traditional forms of marketing such as television, radio, print advertising. It has been found that promo products actually… Read More

Eco-Friendly Products: Popular Branded Promotional Products

Corporate social responsibility is all the rage – even when it comes to branded merchandise. After all, environmentally conscious and eco-friendly promotional products are a great way to convey specific brand messages and enhance logo visibility while simultaneously showcasing the company’s care and concern for planet Earth. Recycled, Reclaimed, Renewed Items Eco-friendly promotional products come… Read More