In the fast paced 21st century, judgments and decisions are made in split seconds online. Images, particularly those that are engaging and interactive are an effective means to capture a viewer’s attention much quicker than text alone.
As the saying goes, ‘a picture is worth a thousand words’ and that an average human brain processes images about 60,000 times faster than text. Listed below are a few design tricks that will ensure the clicks on your social media increase in no time!
Cut down on copy
There is no denying that copy is an integral part of your content marketing, but if it is too long winded it becomes overwhelming or even boring for your audience. So whether you are developing a visual post for Twitter, Facebook, or Pinterest, don’t let information clutter overcrowd your visuals. Choose your words carefully, remember less is more.
Use high quality imagery
The quality of visuals you use to promote your content on social media is a direct reflection of your brand, so use high quality images and take the time to resize and reformat appropriately. Try sharing social hovers on your images!
Use a range of visual content
Your audience does not want to see the same visuals over and over again. It is boring and mundane. Create variety by employing:
• Quote Graphics
Experiment with different types of fonts, make it bold and strong or light and minimalistic so that your fans can’t resist your campaign and become active participants in it.
Tap into visual trends
Pinterest and Instagram are two media platforms that set visual trends. In fact, both rely 100% on visual content. Visit them regularly to learn new ideas. Extract the concepts and ideas, and incorporate them into your own visual development. Graphics need not be complicated and cluttered, in fact when it comes to graphics, simple is better. So keep an eye out for changing trends so that you are not left behind in this swiftly evolving world of content marketing.