It is no secret that the Promotional Products industry has received some scrutiny over its environmental impact in the past. In fact, every industry faces challenges when it comes to the global environmental crisis—but, with every challenge, comes opportunity. If the pandemic has taught us anything over the last year, it’s that when life returns… Read More
Category: Apparel
It’s here, it’s there, it’s everywhere! “What is it?”, you might ask? It’s promotional apparel and it’s one of the most effective ways of advertising on the planet. If you want to create one piece of advertising that lasts long after you’ve spent your marketing budget, apparel is it. According to the Advertising Specialty Institute,… Read More
The following is part of Proforma’s guest blog series and is written by Emily Potter, Content Marketing Manager for Outdoor Cap Company. No matter how you display headwear and other promotional products, allow me to first emphasize the importance of a meaningful, memorable, and positive experience for not only your direct customers, but anyone that… Read More
At Proforma, we know the importance of custom branded apparel. From tradeshows to conferences to staff events and more, Proforma provides employees with branded apparel they’re sure to love. As a leader in the print and promo industry, we understand how impactful customized apparel can be to your business. Custom Apparel for Every Occasion! As… Read More
As the season begins to change, so will trends in apparel across the industry. Below are examples of trendy men’s and women’s spring outerwear pieces from some Proforma Supplier Partners to consider for high-end giveaways, employee apparel or client gifts this spring. Ladies Spring Outerwear The J. America Ladies’ Colorblock Cosmic Hood from alphabroder provides… Read More
Popular Branded Fall Fashion
The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special fashions, and branded clothing ideas for fall abound. Top Branded Clothing for Fall When putting… Read More
Stylishly Build Your Team And Your Brand
Everyone knows there are professions that have historically required uniforms. In these cases uniforms allow regular people to identify the professionals. The need to distinguish who’s who ranges from police and fire fighters, doctors and nurses to restaurant servers. You get the picture. In many corporate offices, as well, employees are required to wear uniforms.… Read More
What Millennials Want – Trending Swag
Who are millennial customers? And what do they really want? Businesses everywhere have posed this question and brainstormed about it at nauseam, as the millennial customer continues to dictate trends and spending habits. According to Accenture, the roughly 80 million millennials in the U.S. spend approximately $600 billion on shopping. Doesn’t that seem like a number your… Read More
Branded Fall Fashion to Talk About
The fall season is here and, with it, comes crisp mornings and chillier evenings—maybe even a rain drop or two. Yet, there are days where amid the cooler temperatures the sun is shining brightly. This distinctive climate calls for special apparel, and branded clothing ideas for the coming season. Branded fall fashion will appeal to… Read More
Fashion-Forward Summer Style Staples
The sweltering heat of the summer months calls for a more air conditioned form of apparel, which can be proffered from your pool of promotional products. Hot summer styles that’ll keep your customers, clients, partners and employees feeling cool while highlighting your brand are the order of the season. Fashion-forward promotional products abound. Here are… Read More
Align Your Brand with the Best-of-the-Best
Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More
Benefits of a Casual Workplace
Casual dress in the workplace is becoming more and more prevalent in today’s corporate workforce. Companies are ditching the suit and tie, dresses and skirts and replacing them with the jeans and button-up or blouse combination. If you’re wondering why this change is happening in the corporate world, here are three reasons why business casual is… Read More