The calendar year continues to fly by and we are quickly racing toward the holiday season. Christmas and the New Year are still months away, but in the world of corporate gifting and today’s crazy climate, it’s never too early to start thinking about gifts! Corporate gifting can be twofold: it can mean giving gifts… Read More
Category: Brand Matters
Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion industry. But with so many companies selling the same shtick, how do you compete? Sometimes it can come down to what it is you’re… Read More
There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions. U.S. eCommerce sales have steadily… Read More
When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to the modern consumer. According to marketing agency Contentworks, Gen Z’s interest is… Read More
One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly. From reducing office space and single-use products to the new hybrid workforce that commutes far less, companies are reducing their impact on the environment across the board. It’s not only great for the… Read More
As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before. According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this year, growing at an accelerated rate.1 The reason behind this growth? Things got personal. With everyone feeling dispersed and disconnected, companies are looking for ways… Read More