How to: build the perfect new hire kit

It’s a New Year, which means new beginnings, which in many cases also means…new hires! According to Indeed, the first quarter is prime time for job hunting. (1) For you, this means that the first quarter will see plenty of hungry, eager candidates, a few of whom might find their way into a cubicle (or… Read More

Brand Matters: eCommerce Solutions Built for Promo

There was a time when online shopping was confined to bidding on rare eBay collectables. Now, almost 20 years later, we can conveniently purchase everything online: from pet supplies and groceries to personalized t-shirts and branded signage. Consumers across all industries are looking for simple, fast and accessible ordering solutions. U.S. eCommerce sales have steadily… Read More

Brand Matters: Everything You Need to Know About Brand Storytelling

When it comes to building a brand, the story behind your business is just as important as the brand itself. Storytelling offers your selling proposition in a more discrete manner than previous branding models and provides a less invasive means of promotion to the modern consumer. According to marketing agency Contentworks, Gen Z’s interest is… Read More

Brand Matters: Eco Friendly Promotional Products People Expect

One of the biggest positives (yes, we said positives…) of the 2020 pandemic is that many companies have become more environmentally friendly.   From reducing office space and single-use products to the new hybrid workforce that commutes far less, companies are reducing their impact on the environment across the board.  It’s not only great for the… Read More

Brand Matters: 2022 Promotional Product Trends

As we move into 2022, there is one trend that is undeniable. Print and promo are back and more effective than EVER before.   According to a recent study of 300 corporate gift buyers by GiftNow, corporate gifting is expected to reach $242 billion this year, growing at an accelerated rate.1  The reason behind this growth?  Things got personal.  With everyone feeling dispersed and disconnected, companies are looking for ways… Read More