They say history repeats itself, and the newest popular trends surely show it. It seems society is bringing us back to the summer of ‘69 – so break out your bell bottom jeans and flower crowns to get into the groove of the new era of peace and love. Here’s the skinny on how you… Read More
Category: Branding
Your business success isn’t a game. It is a well-planned strategy. Sound marketing strategies include promotional products because 8 of 10 consumers like receiving them, and 7 in 10 wish they received more. Work with our print and promo experts to help you plan your winning combination. The world of promotional products has endless choices.… Read More
It is no secret that the Promotional Products industry has received some scrutiny over its environmental impact in the past. In fact, every industry faces challenges when it comes to the global environmental crisis—but, with every challenge, comes opportunity. If the pandemic has taught us anything over the last year, it’s that when life returns… Read More
Anyone watching a football game can almost instantly recognize which team has the home-field advantage. How? The waves of school colors surrounding the playing field matching those of the players on the field. Rah! Rah! We know being a fan can mean a great deal and the gear those fans wear, from colored socks, temporary… Read More
Most consumers have a preferred choice between competing brands: Apple and PC, Coca-Cola and Pepsi or Walmart and Target. Given the choice, you’ll always buy from one over the other. There will be exceptions of course. For example, when you’re in a town with a local grocery store chain like Wegmans, Safeway or Heinen’s, but… Read More
In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More
Consumers are saying, “Bottoms up!” From travel mugs to reusable water bottles and from desktops to gym bags, most people carry some type of drinkware with them during the day. Take advantage of the opportunity to draw attention to your company! Branded Drinkware is Refreshingly Useful Tumblers, mugs, water bottles and any other drinking vessels… Read More
It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More