Are You Overlooking the Big Picture?

There’s no denying the COVID-19 pandemic rekindled consumers’ love for puzzles. In 2021 alone, puzzle sales reached $833 million and analysts project continued market growth in 20221. The item’s popularity caught our attention as one of the hottest trends for 2022, but that’s not the only noteworthy aspect of puzzle building.   Assembling a jigsaw puzzle… Read More

The Promo Industry’s Responsibility to Sustainability

It is no secret that the Promotional Products industry has received some scrutiny over its environmental impact in the past. In fact, every industry faces challenges when it comes to the global environmental crisis—but, with every challenge, comes opportunity. If the pandemic has taught us anything over the last year, it’s that when life returns… Read More

Easy Design Tips to Refresh Your Brand This Spring

It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More

Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More