Determine Your Brand’s Target Audience

Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More

Are Video Games Creating Productive Members of Society?

Let’s be honest video games have a bad reputation. Depending on who you ask, you may get answers like they rot your brain, they make people aggressive, or they contribute to the incessant need for instant gratification that seems to plague all young people. Their reputation has gotten so bad that mentioning you’re an adult… Read More

“Why do you Need to Study How to Communicate?”

As a student studying Communications, one of my biggest pet peeves is people who don’t see the value in what I’m studying. Many communications students have heard it, “Why do you need to study how to communicate? What are you going to do with that?” There are schools, jobs, departments even companies and industries dedicated… Read More