Your business success isn’t a game. It is a well-planned strategy. Sound marketing strategies include promotional products because 8 of 10 consumers like receiving them, and 7 in 10 wish they received more. Work with our print and promo experts to help you plan your winning combination. The world of promotional products has endless choices.… Read More
Category: Direct Mail
Over the past few months, the practice of “kitting” has become increasingly popular across a number of industries. As people continue to work from home, and events like graduations and tradeshows are pushed to a virtual format, companies and organizations are sending people custom packages or “kits” that include a variety of products as an… Read More
In a world of fast-paced digital content, sometimes it’s best to take the old-school route. Direct mail is a marketing strategy that involves sending a physical letter, package, postcard or brochure to prospects or current customers. Despite being a more traditional marketing option, direct mail pulls impressive results. The average open rate of direct mail… Read More
Designed to generate new business, direct mail prospecting campaigns are essential when creating a comprehensive marking plan. Personal and customized, direct mail campaigns are an ideal marketing touch to deliver your message while offering a sample of your work. With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it… Read More
Make it Memorable!
Your direct mailer has been sent. Weeks of preparation led you to this moment. You wait anxiously for responses… …and they never come in. You put all your time and effort into it! You double checked your list, the art was branded and the message was on point. What happened?? Well, beyond popular belief, the… Read More
How To Make Direct Mail + Promotional Products Work Better Than Ever
In our modern world, overloaded with a barrage of electronic communications at every turn, from email, text messages and Snapchat to people relentlessly hunting Pokemon in your otherwise quiet neighborhood, it may seem counter-intuitive to suggest that direct mail can be more effective than ever… but it is, in fact, true. In a case of… Read More
Direct-Mail Marketing Checklist
It’s no secret that most marketers are relying heavily on digital marketing efforts, namely social media, to land new business. It can be somewhat simple to identify individuals that could be potential customers due to the semi-transparent nature of social media sites like Twitter and LinkedIn, and most importantly, it’s safe from a monetary standpoint… Read More
Rethinking Direct Mail, Part 2
In Part 1 of ‘Rethinking Direct Mail,’ I shared three reasons for why direct mail should have a place in your next campaign. Those reasons proved that direct mail works, and provides for a great return on investment (ROI). I promised there were more reasons you should be taking advantage direct mail to improve your… Read More
Rethinking Direct Mail, Part 1
How many emails did you get today? How many did you delete? How many did you actually act on? Chances are that if you are like me, you receive hundreds of email pitches every day. They’re ubiquitous, often poorly targeted “push” messages and, for the most part, not very welcome! So what’s a poor marketer… Read More
Integrated Marketing That Works (and yes, it just so happens to be Eco-Friendly)
Looking to reduce your carbon footprint and increase your marketing’s effectiveness? I might have just what you’re looking for today. Marketing has significantly changed with the shift to digital media and growth of technology. At the same time, some forms of traditional, old-school marketing like direct mail, have seen resurgent success, in part,… Read More
Power Persuasion Words
Language is powerful. A discipline that has been widespread in direct response advertising, yet flies under the radar of the mainstream, is the use of psychology-based copywriting. Words have the power to create emotions, motivate and inspire, instill fear and, as we’ll examine closely in this post, persuade. At the end of this post, I’ll… Read More
Is Your Marketing Scientifically Proven?
No matter how interesting, creative or memorable your marketing campaigns, collateral and pieces are, at the end of the day the only thing that really counts is effectiveness. So how do you deal with an ad agency that puts stunning concepts in front of you, yet continually fails to produce results that grow your business?… Read More