What constitutes a memory maker? This is something companies have to consider when meeting customers, clients, suppliers and even potential employees. Do they need something tangible like a pen, coffee cup or T-shirt to remember you? Some companies repeatedly distribute these types of products to remain visible and relevant in the minds of clients and… Read More
Gift Giving
Gourmet Gifts For All! At Proforma, we celebrate the sweet and savory with our very own staff potlucks, cooking competitions, the occasional catered “working” luncheons and more. With all of our taste-testing experience, we recommend you kick your gourmet gifts up a notch from fruit baskets or cookie platters and add a special touch to your next networking event or… Read More
Top 3 Media Gift Ideas
The holidays are right around the corner, and for those of you working in the marketing or public relations industry, now is the time for you to start thinking about media gift ideas for the friendly reporters in your life. And if you’re not, remember that reporters are people too and all people love gifts…. Read More
Should You Give Holiday Gifts to Employees?
It’s that time of year again! Hard to believe, but it will be 2019 in the blink of an eye. But before the New Year arrives, you need to decide if should give your employees holiday gifts, and if you decide to go down that road, what type of gift is appropriate? To Give or… Read More
Rewarding and Recognizing Employees
A job well done, a goal accomplished, a milestone reached, sales record, years of service, volunteer appreciation, donor recognition… The reasons behind rewarding and recognizing people within your company or organization are as varied as the awards themselves. However, the reason behind the act of the recognition remains the same- to show the recipient they… Read More
Improve Health with Promotional Products
When you want to treat your staff or clientele right and really have an impact on their life, give them branded merchandise that can improve their physical or mental health. Here is a roundup of four categories for sharing healthy living logo products: Exercise Equipment: There are a slew of healthy promotional products to help… Read More
Does Branded Merchandise Work for Fund Raising?
Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More
Giving Thanks Isn’t Only for November
The air is cool and the leaves have finally changed here in Ohio. This means we are in the heart of fall, embracing the sweater weather along with jackets and boots… and all things pumpkin flavored. For a lot of us Mid-West folks, we view this time as just another season. Soon enough it will… Read More
5 Ways to Express Gratitude to Your Coworkers
Before I started interning at Proforma I was heavily involved with the Department of Residence Life and Housing at my university. While I learned many things from the various positions I held within this department, one of the most valuable things I learned was the importance of recognition. Residence Life and Housing loved recognition. They… Read More
5 Gifts That Your Clients Will Still be Using a Year From Now
In my last article, “What I Learned about Gift Giving From Rollerblade Barbie,” I shared how impactful a carefully chosen gift can be. People remember gifts and who they were from. Maybe it’s because of who gave it to them, the gift had some special meaning or maybe it was just the thought and consideration… Read More
What I Learned about Gift Giving From Rollerblade Barbie
My most memorable Christmas was when I was seven years old. I woke up before sunrise and begged to open my gifts. I don’t remember every gift I opened that day, but I will always remember Rollerblade Barbie. This Barbie’s rollerblades made actual sparks when you ran them over the ground. To this day, I… Read More
Holiday Gift Planning In Full Swing
Yes, I know it is only October. And while I do enjoy a pumpkin spice latte just as much as the next, I have no shame in my game when I opt for the hot coco instead! When it comes to the holidays, I am a firm believer in giving not only your clients,… Read More