Marketing professionals involved in the non-profit sector with a focus on fund raising are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships. This essay explores the effectiveness of promotional products and branded merchandise as an alternative advertising medium. Consider the following1:… Read More
Category: Gift Giving
Giving Thanks Isn’t Only for November
The air is cool and the leaves have finally changed here in Ohio. This means we are in the heart of fall, embracing the sweater weather along with jackets and boots… and all things pumpkin flavored. For a lot of us Mid-West folks, we view this time as just another season. Soon enough it will… Read More
5 Ways to Express Gratitude to Your Coworkers
Before I started interning at Proforma I was heavily involved with the Department of Residence Life and Housing at my university. While I learned many things from the various positions I held within this department, one of the most valuable things I learned was the importance of recognition. Residence Life and Housing loved recognition. They… Read More
What I Learned about Gift Giving From Rollerblade Barbie
My most memorable Christmas was when I was seven years old. I woke up before sunrise and begged to open my gifts. I don’t remember every gift I opened that day, but I will always remember Rollerblade Barbie. This Barbie’s rollerblades made actual sparks when you ran them over the ground. To this day, I… Read More
Holiday Gift Planning In Full Swing
Yes, I know it is only October. And while I do enjoy a pumpkin spice latte just as much as the next, I have no shame in my game when I opt for the hot coco instead! When it comes to the holidays, I am a firm believer in giving not only your clients,… Read More
How to get Your Message Into their Home
We all know that highly useful promotional products are some of the most effective at driving your message, especially housewares. But many automatically assume that means kitchen products… and we get it. Beyond the fact that we all have to eat to survive, it’s the natural gathering place for the family and arguably the most… Read More
Getting the Most out of the Fidget Spinner Craze
The train, the park, the car wash, the library—it seems like everywhere you go lately, there are fidget toys for miles. News outlets are reporting that fidget toys can ease stress, promote productivity and improve memory. Even Forbes ranked the fidget spinner as the No. 1 office toy for 2017. And, a product called the… Read More
Hole in One Branded Golf Giveaways
Golf is a quintessential way to establish and solidify business relationships, and this strategy-laden sport offers compelling marketing opportunities in kind. Don’t just hit the green to socialize with prospects and customers with the mere hope of making headway. Integrate branded golf giveaways into the mix to better ensure the guileful golf outing is a… Read More
Cook Up Tasty Sales with Promotional Food Products
Promotional food products offer something for every taste, season and occasion, making them a nearly perfect marketing tool. In the realm of edibles, there is something for everyone – from salty to savory to sweet. So, next time you’re considering a promotional item strategy, consider offering sustenance to boost sales. Top Performing Promotional Food Products… Read More
Promote Employee Recognition with a Journal
No matter the size of your company, employee recognition is an important part to keeping your team happy, morale high and turnover low. By providing your employees with a small token of appreciation, they will feel valued and continue to work hard. Focus of providing your recipients with a product that has a high-perceived value… Read More
Align Your Brand with the Best-of-the-Best
Yeti, Apple, Nike, Under Armour. Brand names carry weight. In the promotional products industry, there is a strong trend toward businesses of all sizes aligning with powerful brands such as these. The days of low quality, generic giveaways are waning. Now, marketers and business owners are opting for products that represent quality, reliability, value and… Read More
Gift Card Revenue and how it’s Recognized
Now that the holidays have passed, it’s time for everyone to start spending the gift cards they received. Companies all over, from Best Buy to Walmart make a killing during the holiday season from the sale of gift cards. Gift cards have become such a big money maker for companies that many of them now… Read More