We see hundreds of different fonts every day. They’re in advertisements, emails, magazines and anything else containing written words. But unless you’re a typographer or graphic designer, you probably don’t know the different classifications of fonts or when to use one over the other. In this blog, we’ll explore the four main types of fonts… Read More
Category: Graphic Design
When working with a graphic designer, he or she may ask you for your logo, products or other brand imagery in a specific image format. Terms such as vector, raster, .eps, .pdf, .png and many more may come across communications like a new foreign language. What does this file extension mean and why is it… Read More
It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
At the beginning of every year, thousands of articles appear about the upcoming design trends destined to boom into our existence. Anything from fashion, technology, architecture, graphics and more, we’re pumped with what’s supposed to be our near future experiences. Some of these expected trends appear while others never seem to take flight, no matter… Read More
It’s time to walk into the New Year with a new, diverse and vivifying color! For the past 20 years, Pantone’s Color of the Year has inspired designers and businesses alike to use colors that influence people around the world through almost every industry. It’s with great excitement to see that the purpose of 2019’s… Read More
What Design Questions Should I Ask my Client?
“It’s not what you want, but what you need.” While growing up, I’m sure that you’ve heard your parents explain to you the difference between wanting something and actually needing something. It’s an idea that most of us usually frown upon because it has us walking away from something we may have intended to enjoy,… Read More
Make it Memorable!
Your direct mailer has been sent. Weeks of preparation led you to this moment. You wait anxiously for responses… …and they never come in. You put all your time and effort into it! You double checked your list, the art was branded and the message was on point. What happened?? Well, beyond popular belief, the… Read More
Pantone Color of the Year Announced
If you work in the world of print, then you know that to have a perfect match, you need to reference a Pantone color. This is term often referred to as “PMS” or “PMS color” and stands for the Pantone Matching System. Described in Pantone’s own words, it’s “the definitive international reference for selecting, specifying,… Read More
The Give and Take of Creative
When dealing with a creative project, whether it’s a design critique or a concept review, it’s important to remember that all creative is subjective. Meaning that the interpretation of the art is influenced by one’s own feelings of the piece. Also keep in mind that your own views may be very different than someone else… Read More
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
The Art of Saying ‘No’
“The customer is always right.” Many read into this popular phrase as an understanding to always say yes to their customers’ requests but they couldn’t be any more wrong. You do not need to do everything they say to make them happy in the end. It’s important to say no to your customers so that… Read More
How to Hire a Great Graphic Designer
We’re Hiring! This phrase strikes either optimism or fear, and sometimes both into most business owners looking to expand their business, especially in the creative department. How do you know if a candidate is qualified? Did they go to a reputable institution? What exactly should I look for in a graphic designer? Here are a… Read More