To keep customer relationships alive and thriving, it’s important to learn the different ways to improve their experience once they’ve made a purchase. Whether you’re selling a product or a service, find unique and creative ways to help your customers even further once you’ve serviced them. Most energy and tactics spent from businesses are for… Read More
Leadership
The Value of Being a Mentor
When I was just starting out in the business world, I was fresh out of school with lots of enthusiasm and energy, but I wasn’t sure exactly what I wanted to do in my career. Having studied design, I knew I wanted to work in a creative industry and put my training to use. So,… Read More
5 Reasons You Need an Internal Communications Specialist
Have you ever worked for a company where it feels like every department is on a different page, working toward different objectives without a care in the world of what everyone else is doing? If so, your job probably felt pretty disjointed from the rest of the company. A lack of internal communications can make it… Read More
Happy New Year. From the day this article is published, you have 360 days left in your new year. You have a clean slate. A fresh opportunity. What will you accomplish with these 360 days? Dream big. Businesses in North America spend almost $300 billion per year on printing and promotional products. You are within… Read More
A New Year’s Resolution to Business Growth
Stack the Deck in Your Favor to Generate more Appointments and More New Sales In honor of the New Year approaching, I thought I’d revisit my annual New Year’s post on Facebook, in lieu of resolutions: The two most important ones at the bottom are personal items and pretty self-explanatory, so let’s get on… Read More
The Journey
As I sit down to write my blog, I often have a pretty clear direction of where I want it to go. I know what key points I want to hit and I know how I want to leave the audience feeling. But as I begin to write, that clear direction dissipates, my mind travels… Read More
Create Achievable Goals to Win in the Long Run
As we begin to reflect on this last year and prepare for a new year, it’s a good time to also evaluate our personal and business goals. Whether we need to eat healthier, exercise more, kick up our career or consider a business that provides work flexibility, December is the ideal time to begin planning… Read More
About 25 years ago, we purchased a great 30,000 square foot office building on a beautiful eight-acre campus. Soon after, I met with the signage company to finalize the wording for our sign. At first it seemed like a no brainer that the sign should read “Proforma Headquarters,” but that wording didn’t align with the… Read More
Helping Hand
There’s an age-old saying which I’m certain everyone has heard before at least once in their life: “There is no ‘I’ in ‘Team.”’ It’s a message meant to convey the simple truth that no one person can carry a group by themselves. The purpose is to dissuade any notion of selfishness and instead promote interactive… Read More
Stop Apologizing
I am a fan of two words. I repeat them often, in the office and to strangers. “I’m sorry,” is essentially an admission of guilt. “I’m sorry I hurt your feelings,” “I’m sorry I bumped into you,” but why have I decided to always place blame on myself? I have begun to utter it constantly,… Read More
Enrich Your Business with Added Value
Bringing value to your customers should always be the focus of your business and is usually one of the top reasons why your customer returns. Value can mean different things to different people. In the dictionary three definitions of value include the following: “The regard that something is held to deserve; the importance, worth, or… Read More
I started Proforma in 1978, just one year after graduating from college, in my Cleveland apartment with a $200 investment in a phone answering machine, stationery and a used file cabinet. We grew nicely in those early years. By 1984, we had grown to about $4 million in the Cleveland area. I decided it was… Read More