This blog was originally published in March 2018. As any good marketer knows, research should be at the core of everything you do. Sometimes you need to research the product you’re selling, sometimes you need to research who your audience for a product or service is, sometimes you need to research your audience itself, the… Read More
Category: Marketing Resources/Creative Services
Looking to start a blog or a video series for your brand but don’t know where to start? Follow these 10 easy tips to make sure your content gets to the right people and delivers the message you want. 1. Know your intended outcome before creating Why are you creating this blog or video? Is… Read More
You know the old saying, “Two heads are better than one”? While it’s true in most areas of life, it’s especially true in marketing; a field where you constantly need to be thinking of innovative ways to adapt to new technology and changing consumer tastes. These problems require a whole lot of creativity to solve… Read More
We see hundreds of different fonts every day. They’re in advertisements, emails, magazines and anything else containing written words. But unless you’re a typographer or graphic designer, you probably don’t know the different classifications of fonts or when to use one over the other. In this blog, we’ll explore the four main types of fonts… Read More
Creativity, artistic vision, left brain phenomenon … how intriguing. It may seem as if a privileged few have natural talent, others not so much. However, with a little insight and experimentation anyone determined enough to try can discover new vistas employed in the creative process. For example, a cook may be limited by what’s currently… Read More
It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
Too many times, I’ve been part of creative brainstorming sessions or meetings and the topics of direction and target audience never want to be bridged. To some, making something “look cool” is the ultimate goal because “more people will want to look at it or keep it.” Let’s be honest with ourselves. “Cool” is a… Read More
To many, creativity is thought of as a “God-given” talent or quality that one is born with. An idea that you’re born with the ability to think differently or “think outside the box” instead of learning a process to get you to a certain result. As a creative, I often hear people say they “aren’t… Read More
What Design Questions Should I Ask my Client?
“It’s not what you want, but what you need.” While growing up, I’m sure that you’ve heard your parents explain to you the difference between wanting something and actually needing something. It’s an idea that most of us usually frown upon because it has us walking away from something we may have intended to enjoy,… Read More
Are Video Games Creating Productive Members of Society?
Let’s be honest video games have a bad reputation. Depending on who you ask, you may get answers like they rot your brain, they make people aggressive, or they contribute to the incessant need for instant gratification that seems to plague all young people. Their reputation has gotten so bad that mentioning you’re an adult… Read More
Picture Perfect Ways to Improve Marketing Strategies
A lot of kids grow up playing as many sports as they can juggle in a season, and while I gave quite a few of them a try, I finally accepted that athleticism was not my strong suit. I did, however, discover that I had an eye for photography. I started off taking blurry pictures… Read More
Pantone Color of the Year Announced
If you work in the world of print, then you know that to have a perfect match, you need to reference a Pantone color. This is term often referred to as “PMS” or “PMS color” and stands for the Pantone Matching System. Described in Pantone’s own words, it’s “the definitive international reference for selecting, specifying,… Read More