When dealing with a creative project, whether it’s a design critique or a concept review, it’s important to remember that all creative is subjective. Meaning that the interpretation of the art is influenced by one’s own feelings of the piece. Also keep in mind that your own views may be very different than someone else… Read More
Category: Marketing Resources/Creative Services
Marketing Through the Ages – Email
Coworkers of mine over the years have been entertained by stories from the early part of my career when I designed phone book ads. Not just because of the stories themselves, but also because I always begin them the same way; “Back in the dark ages, when there were phone books…” Indeed, some of my… Read More
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
The Importance of Formal Email Communication
Since the dawn of the Internet age and the rise of social media, dramatic changes in communication have occurred that have blurred the lines between formal and casual writing. Nowadays, more and more people are beginning to send formal communications stylized in a format that would be more appropriate in a text message to a… Read More
Brand Marketing: Be Bold, Take Risks, Evoke Emotion
Building and sustaining a brand from the ground up can very difficult and labor intensive. Getting your name out there can feel like an impossible task, especially in an economy crowded by many people selling the same services or goods that you do. So how do you differentiate yourself? What makes you any better than… Read More
Understand Your Target Audience through Personas
My last article, “What Story is Your Brand Telling?” discusses how marketers can use ideas from storytelling such as the 12 common character archetypes to help define their target audience and brand. Another way to better understand your target audience is to create personas. A persona is a real or ideal representation of a person… Read More
Attention is the New Currency: Storytelling
This is part two of the two part blog post “Attention is the New Currency.” In the last post we explored how it is necessary to think differently to gain the attention of your audience. As promised, in this section I will be discussing the necessity of storytelling in advertising. According to Adweek, nine out… Read More
Attention is the New Currency: Think Differently
According to the American Marketing Association article, Why your Customer’s Attention is the Scarcest Resource in 2017, the average consumer is exposed to 10,000 brand messages a day, and that number is ever growing. The same article states that the average consumer switches screens up to 21 times an hour and has an attention span… Read More
What Story is Your Brand Telling?
Woody Guthrie’s song, This Land Is Your Land, plays as I watch vivid images of explorers trekking across the vast landscapes of America in a The North Face commercial. When watching this commercial, it’s obvious who The North Face’s audience is. If you guessed explorers, adventures, or travel-junkies, you are correct! Think about some of… Read More
Stop me if you’ve heard this one…
While it might seem intimidating, there are plenty of compelling reasons to take a stab at using humor to engage your audience. You remember people, commercials, brands that make you smile. Laughter creates connections. Laughter also releases endorphins, the feel-good chemical that reduces pain and relieves stress. Making someone laugh literally makes them feel good.… Read More
7 Marketing Secrets They Don’t Want You To Know (Part II)
In the first installment, you learned about three marketing tactics worth testing in your market, if you’re not already. In true Zeigarnik Effect fashion, I kept you guessing until this post, where we detail the final four of our ‘Marketing Secrets They Don’t Want You to Know.’ To recap, the first three secrets are: The… Read More
Marketing Trends for 2018
With just a short time left in the year, it’s time to set your sights on marketing planning for 2018 (if you haven’t already started) and decide where you’re going to focus your efforts for the year. Content marketing is stronger than ever and continues to grow as one of the leading strategies marketers invest… Read More