It’s always very clear when spring has finally arrived (and believe me when I say, it’s not because we’re lacking that white, fluffy snow!). Spring brings with it such bright, vibrant and energizing colors, new patterns and a wonderful sense of renewal. This is evident in so many avenues of marketing, no matter where you… Read More
Category: Multimedia Solutions
4 Augmented Reality Use Cases for Your Next Marketing Campaign
Augmented reality – sounds futuristic, right? Well, I’m here to tell you that the future is here and in order to keep up with the trends, it’s something you’re going to want to know about. Augmented reality or “AR” for short is a type of technology that superimposes digital information such as text, videos, or… Read More
Crisis Management in Social Media: Identifying a Crisis
In today’s hyper-vigilant world of citizen journalists, it is more important than ever to have a full understanding of the power of social media and the public’s ability to use and control it. Although this power can be used for good, that same power can also turn on companies in an instant. Although understanding how… Read More
5 Tips to Rock Your Social Media Strategy
Whether you’re a seasoned veteran or new to the social media game, these 5 quick tips will help get your social media strategy up and running. 1. Start at Square One Due to the high demand of social gurus, there are thousands of social content calendars floating around the internet. My advice to you?… Read More
Social Commerce Trends: Pinterest and Instagrams Updates To Be Aware Of
The direct to consumer game is changing byway of recent social commerce trends. In late June, social media heavyweights Pinterest and Instagram announced their plans to introduce a ‘Buy Now’ feature to their already popular platforms, giving retailers and consumers yet another means of conducting business. On July 30th, Pinterest launched its version of the… Read More
Top 10 Reasons Why Video Production Is Essential To Your Business
Multimedia can turn an ordinary message into an extraordinary story! Using multimedia in your marketing and communication efforts positions you as a cutting-edge innovator. Now more than ever, video is a powerful solution to a very modern day challenge. How can we be heard? If you think you are suffering from information overload, you may… Read More
A Special Message From Our Proforma Blog Writers
It’s been just over three years since the Proforma Blog launched. Starting with humble beginnings the Proforma Blog was finding it’s way as a provider of valuable and informative business content. Fast forward to today and its reached a milestone that anyone would be proud of. The Proforma Blog has reached 100,000 views! With a… Read More
Things You Shouldn’t Be Doing on Social Media
Whether you fashion yourself as a social media aficionado or a technological novice, I’m sure you’ve come across a plethora of things you should be doing on social media to promote you and/or your business. A quick Google search will get you hundreds upon thousands of tips, most of them helpful, but how often do… Read More
4 Tips for Optimized Landing Pages
For marketers, the landing page is one of the most powerful tools that can be indicative of how successful a website or eCommerce site is for a company. Landing pages live and die on conversions, whether the conversion results in a sale, lead or some other level of the sales funnel. Therefore, one of the… Read More
“You want me to what?” – Blogging for Dummies
Here I am, a first-time blogger, and I feel like a little fish in a big bad ocean of business-related blogging. I tried looking up tips on “how to blog,” and that wasn’t much help. Personally, I could write about a million things, but to blog in a business-related setting has me feeling a bit… Read More
Adopting Change: 6 Reasons to Embrace Technology
It’s no small secret that businesses (locally and globally) are embracing technology now more than ever. Technology helps to streamline processes, make employees more efficient, and even automate when necessary. But with all the options out there, and they seem infinite, how would you ever know which one to choose for your business and more… Read More
Printing Trends + Technology = Terrific Times for Print
You have heard it before, and you will probably hear it again: the ‘experts’ say print is dying, and with the Digital Age not slowing down any time soon, printed items may one day be extinct. While it is true computers, smartphones and every other piece of technology make our lives easier and save some… Read More